STAR Mobile Entertainment Nominated For 2007 Mobile Entertainment Award

Media News

Mumbai, August 30, 2007

STAR Mobile Entertainment, the Mobile Interactive Division of STAR India, has been nominated for a 2007 Mobile Entertainment Award in the category of Best Direct 2 Consumer Service. The announcement was made by Mobile Entertainment Magazine in London, England on August 3, 2007. STAR is the only Asian company nominated in the category.

The nomination comes in recognition of the division’s highly successful mobile services, targeting a wide range of Indian mobile consumers. The services recognised by the nomination include the following:

STAR 7827: One of the best known short codes in India, the service is the single destination for interactivity via text across the 11 channels on the STAR India network.

STAR 7827 Voice: A voice platform that allows users to access information and catch up on their favourite programs in the language of their choice.

Data platform www.wap.star7827.com: A mobile catalogue for customers to browse and download various content including ringtones, wallpapers, themes, animations, videos, and mobile games.

PLUS: A truly revolutionary mobile service, PLUS is a one-stop gateway to entertainment, information and other services for the mobile phone. PLUS offers mobile content of every kind including video clips of TV shows, movie reviews, news updates, sports info, mobile banking, travel ticketing and Yellow Pages services.  

Text 2 TV: The first service to offer a real, live interactive and chat platform integrated with a TV channel. Every night, music fans interact with CHANNEL , one of the leading music channels in India, by sending text messages directly to the screen.

Speaking on the occasion, Mr. Viren Popli, Senior Vice President, Star Mobile Entertainment said, “It is a great moment for us to be nominated for the ME Awards amongst the high caliber and volume of entries this year, reflecting the vibrant nature of the mobile entertainment market. It is the first time that an Indian company has been nominated in this category for these prestigious awards and it is a reflection of how India is significantly contributing in its own way to the growth of mobile entertainment.

An annual event, The Mobile Entertainment Awards aim to shine the spotlight on the entire mobile content business. They recognise equally the contribution made by companies creating entertainment applications and those powering their delivery. The awards will be handed out at an event at The Brewery London on September 18, 2007.