Radio Mirchi launches in Kolhapur the spice city of Maharashtra

Media News

Kolhapur, September 18, 2007

Taking its promise further to provide better-quality with innovative programming and captivate its listeners yet again, India's hottest radio station Radio Mirchi 98.3 FM went on air today in Kolhapur to the sound of 'Maa Tujhe Salaam' anthem at 5:55 pm.

Radio Mirchi already enjoys a leadership position in 22 cities and broadcasts on a common frequency of 98.3 FM across the country. Today, over 20 million Indians listen to Radio Mirchi across Mumbai, Delhi, Chennai, Kolkata, Indore, Ahmedabad, Hyderabad, Bangalore, Jaipur, and Pune. In the last two months Radio Mirchi launched stations in Patna, Jalandhar Goa, Bhopal, Vadodara, Kanpur, Rajkot, Varanasi, Nashik, Lucknow, Surat and Aurangabad. After the commencement of operation in Kolhapur, Entertainment Network (India) Limited (ENIL) - Radio Mirchi will roll out 9 more radio stations by the end of this year.

Commenting on Radio Mirchi launch in Kolhapur, Nandan Srinath, COO, ENIL (Radio Mirchi), said, 'It's truly a proud moment for Radio Mirchi with the station launch in Kolhapur. We are happy to be recognised as India's hottest radio station and connecting with listeners across the length and breath of the country is part of Radio Mirchi's aggressive growth plans. We plan to expand rapidly and the west zone is an important market for us. We expect the Mirchi style of programming of Radio Mirchi to revitalise radio in Kolhapur, just the way we have been able to win the loyalty of listeners in Mumbai, Delhi, Kolkata and other cities.”

Added Sushant Nayar, Station Head, Radio Mirchi, Kolhapur, "Kolhapur is a perfect blend of the new with the old ' the city is an important centre of Marathi film industry. Famous for its sizzling hot Kolhapuri Mirchi and renowned Kolhapuri chappals, the people of Kolhapur are very forthcoming, dynamic, ever changing and alive. Radio Mirchi in Kolhapur, like all its other stations, will have localized programming content with local news that you can use everyday, every hour. We are confident of winning the people of Kolhapur with our unique programming and fabulous music."

Radio Mirchi is positioned as a sunshine channel, with a baseline, which reads 'It's Hot'. With round the clock programming, Radio Mirchi will entertain and inform audiences with the best of contemporary music, city happenings, Bollywood gossip, special interviews, exclusive film promotional tie-ups and lots more. 24 hours of hit Bollywood music is what Radio Mirchi promises to deliver to its listeners. Moreover, the station uses the 'best of class' transmission and studio equipment to broadcast crystal clear stereophonic sound to its listeners.

Radio Mirchi 98.3 FM will broadcast a diverse mix of shows including Hello Kolhapur, a charged up breakfast show to say hello! to a bright new day; Khoobsurat, for the women of today; Total Filmi, for the latest Bollywood gossip; Bumper to Bumper, for the latest buzz in city happenings, business & stock update, sports etc, Club Mirchi, for Complete dance masti with latest hindi remix; Purani Jeans for retro music and Dil Chahta Hai, which caters to youth of Kolhapur, will have campus talks, canteen gossip and dedication.

Other special weekend shows includes Sunday Ko Shut-up. In this show the listeners can listen to there favorite songs back to back without any jock talk.

So tune into Radio Mirchi 98.3 FM, India's hottest radio station for the best music and masti in Kolhapur.

For further information:

Priscilla Guite

PR PUNDIT

Tel: 022-4002 3074, 022-6571 8104

Mobile: +91 99672 18800

E-mail:priscilla.g@prpundit.com