Media News
New Delhi, October 24, 2007
Apollo Tyres and Zapak.com are partners in an online tennis game on India’s largest gaming portal to promote tennis among young Indians. As a part of this promotion Zapak Digital Entertainment has created a unique property called Apollo Tyres Tennis II.
Said Mr Avik Chattopadhyay, Head, Corporate Marketing Group, Apollo Tyres Ltd: “We at Apollo are committed to promote tennis as a sport in India. Since online gaming has become a rage with Indian youth, we joined hands with Zapak.com, to reach out to a larger audience. Tennis is one of the most popular games on zapak.com and we found here an opportunity to nurture this interest. Apollo Tyres is the first corporate to have a branded game on zapak.com.”
Commenting on the association Mr Rohit Sharma, Chief Operating Officer, Zapak Digital Entertainment Ltd said, “Our association with Apollo has been one of the most innovative and creative ones, where we have actually branded an entire game after a company. This has taken brand association in online gaming to the next level. Corporate branded games are becoming increasingly popular abroad and Apollo Tyres marks a milestone in this respect in India.”
Mission 2018 is Apollo Tyres’ commitment to build awareness and develop tennis as a sport in India. The company has charted out a 10-year plan to produce an Indian Singles Grand Slam winner by the year 2018 through best-in-class training facilities, global exposure and mentoring to youngsters.
To promote tennis among Apollo employees, under the company’s existing fun at work programme branded Svago, Zapak.com also conducted a full-fledged gaming contest in Apollo’s headquarters in Gurgaon, setting up 12 gaming terminals, big screen projections, involving 42 employees divided into six groups, and the whole office as keen watchers and cheerleaders. What followed was a three-hour session of fierce competition among employees, fighting to win across six gaming categories, topped up by a mega-game of Apollo Tyres Tennis II, with 200 bonus points for every set won.
For further details, please contact:
Nidhi M. Verma
LINOpinion
Phone: +91-124-4150200
Mobile: +91-9811425115
Email: nidhi.verma@lintasindia.com
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