Beginning April 1, 2004, ZEE Music, would be in way creating history by going live with Please Toh Play. The one-hour show can be seen every day from 7.00 pm to 8.00 pm. In order to make Please Toh Play interactive, viewers, from the list of songs being displayed on the TV screen during the airing of the live music programme, can choose a number and dial a toll free no 1600 2222 11 to air the request.
Talking about the programme Yogesh Radhakrishnan, business head, ZEE Music, says, "To keep the interest level of our viewers high and add spice to the show there would be different celebrities who will be with us on the show."
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