HT PACE, an initiative launched by Hindustan Times to induce reading among the youth, has gone online. The website, according to Annaporna Singh, general manager - education, HT Media Limited, adds a new dimension to classroom learning. "It integrates the daily newspaper with high-tech avenues of learning providing students, educators, parents and the community instant access to all the initiatives of PACE," she says.
Launched in 1998, PACE or Partnerships for Action in Education has a detailed programme to initiate youngsters into the habit of reading. The website is a repository of information on PACE and its activities, and through it the company is hopeful of reaching a large number of people in the country. "HTPACE.com is our first initiative towards catering to the needs of school-going children," says Sanjay Trehan, chief executive, Internet, HT Media Limited. "This would be followed by the launch of HTNext.com in early May this year, which will focus exclusively on young readers," he states.
HTPACE.com joins the HindustanTimes.com family, which includes properties such as HindustanDainik.com, HTCricket.com, HTTabloid.com and HTClassifieds.biz. HindustanTimes.com gets over 90 million page views and over 3.5 million unique visitors per month, with news on the website targeted at a mature audience.
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