94.3 MY FM is the Fastest Growing Radio Channel in Indore and Bhopal

Media News

New Delhi, November 15, 2007

94.3 MY FM, the Bhaskar Group radio station, is doing much more than just making its presence felt in the radio industry – it is taking the industry by storm. After becoming the fastest growing radio brand in Ahmedabad and the most popular radio channel in Chandigarh and Jaipur, 94.3 MY FM has emerged as the fastest growing radio station in Indore and Bhopal too, within just two months of its launch, according to the market research conducted by AC Nielsen in October ’07. The station has been voted as the most youthful and up-market radio channel in Indore and Bhopal, owing to its maximum listener ship in SEC A in the age group of 15-24 years.

Within just two months of its launch in Indore, 94.3 MY FM has 85% unaided brand recall and enjoys almost 90% recall among listeners of SEC A and in the age group 15-24 years. The radio channel has a seminal top of mind brand recall that is four times more than any new entrant. MY FM’s content in terms of music, variety and contests has been voted as the most loved and a last week listener ship of 72% substantiates the results.

The radio channel has an ever-increasing listener ship in Bhopal too, where it has notched up unaided brand recall figures of 84%. And with 2 out of every 5 FM listeners being 94.3 MY FM loyalists, the radio channel is the clear favorite in the city. Zipping past its competition, 94.3 MY FM commands top of the mind (TOM) brand recall that is 3 times more than any new entrant.

Says, Harrish M. Bhatia, Business Head, 94.3 MY FM, “Madhya Pradesh is one of the biggest markets for us and to become the most popular radio channel here within such a small span of time gives us immense happiness and goes to show our connect with our listeners. We have achieved the distinction of being the fastest growing radio channel and we are sure that our hard work will get us many more accolades.”

Says, Viplove Gupte, National Programming Head, 94.3 MY FM, “Today, content is the king and clearly distinguishes one radio channel from the other. Our content has been voted as the most loved and goes to prove how closely we know our listeners.”

About 94.3 MY FM

One of the most exciting and the fastest growing brands in the radio space, 94.3 MY FM is the radio station of Synergy Media Entertainment Limited, SMEL - a wholly owned company of The Bhaskar Group. Launched after an extensive research, 94.3 MY FM Dil Se! caters to the local flavor of the people and aims at becoming the voice of the Indian masses.

With its localized strategy and approach, the channel has achieved the number one slot in Jaipur, Chandigarh, Jalandhar, Ahmedabad and Bhopal. MY FM will soon launch in 4 more stations – Raipur, Jabalpur, Jodhpur & Kota. This will complete the 17 station launches in 7 states.

For further information please contact:

Akash Batra/ Sonia Sharma

Euro RSCG PR & Events

T: 011- 26528911

M: 9871996353 (Akash)/ 9971626478 (Sonia)