Lucknowites sang the 'Moja hi Moja' carol with Radio Mirchi 98.3 FM

Media News

Lucknow, December 26, 2007

Gone are the days when you had to wait for good old Santa for your Christmas gifts. It's something different this time!!! Radio Mirchi 98.3 FM, India's hottest radio station plays Santa Claus this Christmas, making the celebrations truly unforgettable for Lucknowites, as they were seen zealously participating in the 'Moja hi Moja' contest.

On Christmas Day, December 25, Radio Mirchi listeners were spotted at the Vodafone store at the East End Mall, with their longest wearable socks. As a part of the activity, gift items were lined up at the location with price tags. Contestants in groups of ten had to hunt for the hidden gifts in the Vodafone store premises and then fill their socks with these gifts within 2 minutes each. The person who managed to fill in prizes of highest worth within each group got shopping vouchers & other attractive prizes courtesy Radio Mirchi. The activity was carried out in full enthusiasm right through the day, with over three winners taking home lots of gifts.

Wishing the listeners, Rohit Dhar, Station Head, Radio Mirchi, Lucknow said, "Radio Mirchi has always been associated with its listeners not only through music but also through its spirit of spreading happiness in different ways. This Christmas we thought of rejoicing the festive spirit by distributing gifts and making this occasion a memorable experience in the lives of the Lucknowites."

The on air promotions for the Moja hi Moja' contest started early this week where RJ's were heard informing Lucknowites about the initiative and the participation details. Early this January under the aegis of 'Mirchi Cares' Radio Mirchi 98.3 FM will be starting another activity for the under privileged. Through this initiative, the station will urge its listeners to donate different things for the needy and poor. The collections will be donated to an orphanage.

Radio Mirchi 98.3 FM extends its best wishes to all Lucknowites for a Merry Christmas and a Happy New Year!!!

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