Nagpur-the Orange City is now Mirchi City!

Media News

Nagpur, January 28, 2008

Nagpurites are all charged up as they wake up to the peppy voice of their favorite radio jockey, melodious & latest bollywood soundtracks, latest gossips, news, views and more.only on Radio Mirchi 98.3 FM, its truly hot and Mirchidaar. India's hottest radio station Radio Mirchi has established a dominant lead in the latest research reports in Nagpur.

The findings were brought to the forefront by an independent research conducted by Indian Market Research Bureau (IMRB) through a Car track survey. The survey was done on 03 January across all major traffic junctions in the city and the findings indicated that Radio Mirchi was far ahead of all the competition put together at about 49.5 % in the city while Radio City (19%), My FM (18%) and AIR (8%). The result shows that the share of Radio Mirchi equals to the share of all the players put together.

Commenting on the research results, Raag Agrawal, Station Head, Radio Mirchi, Nagpur said "Car Tracks have been conducted across cities in which radio Mirchi operates and is a very good indication of how household listenership patterns will bear out. Through this research it is clear that a great product and brand like Radio Mirchi backed by its programming philosophy which believes in giving the listeners the very best music, combined with great entertainment has emerged a winner in the city."

The car track survey is done by IMRB, a WPP Group research agency. Car Tracks have been done for the last 6 years in all metros. Field personnel from IMRB station themselves at 10 of the busiest traffic junctions in each metro during morning and evening rush hours and randomly chose private cars (self driven/ chauffeured - but not private taxis).

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