Media News
Mumbai, January 30, 2008
BBC Worldwide, the commercial arm of the BBC, today announces key changes to the structure and responsibilities of the advertising sales team in India. The BBC Worldwide team now operates in two streams, news and non-news, under the leadership of Seema Mohapatra, who has been promoted to Regional Sales Director, BBC Worldwide, South Asia. Seema, who joined BBC World, the BBC’s international news and information channel, in 1999, was previously head of advertising sales for India, and facilitated advertising on the channel by some of the world’s biggest brands. As well as growing revenues in the domestic market, Seema has also been instrumental in facilitating a number of global advertising campaigns by Indian companies on BBC World.
Taranjeet Singh, who was previously Regional Sales Manager, BBC World, North and East India, has been promoted to Head of Advertising Sales, News, BBC Worldwide, South Asia. Taranjeet will be responsible for revenue generation, client servicing and performance management for BBC World and bbc.com. As part of his team, and reporting into him, will be Jabir Merchant who has been promoted to Senior Sales Account Manager, News, West, and Gaurav Pahwa, Account Manager, News, North.
Neena Dasgupta has been appointed Head of Advertising Sales, Non–news, BBC Worldwide, South Asia. In her previous role as Regional Manager, West and South, she was instrumental in driving revenues for BBC World and, more recently, successfully launched advertising sales for BBC Entertainment in India. Her new duties will be focussed on driving advertising sales for BBC Worldwide’s non-news portfolio of television and online products and services, from both existing clients and new categories and brands across the country. As part of her team Komal Sangani has been promoted to Senior Sales Account Manager, Non–news, West, and in New Delhi Jaya Chaudhry becomes Senior Account Executive, Non–news.
Commenting on the new structure of the BBC Worldwide advertising sales team in India, Sunita Rajan, VP sales, Asia and Australasia, says, “I am confident that our new team structure will further help strengthen the strategic direction required for growth in such a dynamic market, and across the wider South Asian markets, as well as bringing greater focus to our business across BBC World, Global Channels and bbc.com throughout the region.”
For further information please contact:
BBC World
Vidhu Aul
Tel: 91 11 2341 2672/73
Email: Vidhu.aul@bbc.co.uk
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