AirCheck India expands media monitoring services to Uttar Pradesh

Media News

Mumbai, March 10, 2008

After the recent launches in Ahmedabad and Surat, RCS India has now started its monitoring services for Lucknow radio, as well. With the launch of this service for Lucknow, RCS India has taken one step forward towards covering all Category A cities with AirCheck. Next in line are Nagpur, Kanpur and Pune to complete this line up. This service is of particular value to the industry, as it helps broadcasters to track competition and to target their own marketing activities. AirCheck India, a subsidiary of US-based RCS Inc., provides audio identification services of commercials and songs that are played on air. AirCheck India monitors radio stations around the clock, every day of the year and provides "same day" verification.

Says Karl Kessler, as General Manager of RCS India responsible for marketing these services to the industry: "Lucknow has over 2 million people and is the capital city of the state of Uttar Pradesh. That makes it important already. But its economic strength seems to grow by the day. This has impact on the local media as well. That's why we see a demand for media monitoring services in this market."

And Nilesh Kolapkar, who is responsible for marketing and customer relations for the monitoring service, adds: "We started the monitoring process for the stations in Lucknow already in late January 2008. By now, the data have matured. As of February 2008, we can provide subscribers with the full information about advertising on radio and the songs being played at each station."

In Lucknow, Radio Mirchi, Radio City and S FM are on air and are being monitored.

For further information, please contact:

RCS (India) Pvt. Ltd.

Zehra Syed

Mob: +91-22-2661 3366

e-mail: zehra@rcs-india.co.in