Sunil Rohra has been appointed as the global CEO of B4U Network. The network operates two channels, B4U Music and B4U Movies, in Asia, Africa, Europe and America.
Outlining his priorities, Rohra says that his first task will be to synergise operations in India and UK as well as open up new markets for the channels.
"It is my aim to make B4U Network synonymous with Bollywood, so that if anyone wants to know anything about the Hindi film industry, they'll know that B4U Network has to be on their agenda," Rohra adds.