Josh18.com’s Hindi ‘Live Cricket Scorecard’ 1st time on the internet

Media News

Mumbai, April 22, 2008

Josh18.com, a leading Hindi portal from Web18, the online property of the Network 18 Group, has announced the launch of ‘Live Cricket Scorecards’. This will be the first time ever that live scores of a cricket match will be available in Hindi, via the Internet, much to the delight of the Internet savvy Hindi speaking population. The portal already registers more than 5 lakh page views per day and this initiative is expected to bring in more than 45,000 unique visitors during match days.

Though this initiative, Josh 18 aims to reach out to the Hindi speaking masses and believes that Cricket is the best connection. The exclusive live scorecard section will provide an opportunity to cricket fans to keep themselves regularly updated on the cricket scores of the previous, current and upcoming matches in Hindi.

Commenting on the new initiative, Mr. Neeraj Sanan, Marketing Head, Web18 said, “There has been a consistent feedback from the users requesting for cricket coverage in Hindi. In the offline world, various Hindi publications fill the void but on internet there is no source available where users can get to know the latest about cricket in their own language. We have big plans for cricket on Josh18; Hindi scorecard is just the beginning and users can expect much more in coming months”.

This unique Live Cricket Scorecard is available on the ‘Cricket section’ which is the third largest segment on Josh18.com. The section is extremely user friendly and ensures that consumers get their complete array of information on cricket. This section also covers interesting topics such as ‘Charchit Batein’ which gives current news on the cricket world, ‘Vivad’ provides the news on various controversies in cricket, ‘Batcheet’, where one can read latest interviews with famous sports personalities, and an interactive platform ‘Quillpad’ where users can exchange their views in Hindi with the help of a special tool.

According to industry statistics, India has more than 40-million internet users and PC literacy in India has shown a steady YoY growth of more than 40% since 2004. This shows that more and more people are experiencing the Internet and have started realizing its impact. It has also been recorded that the youth from Tier-2 and 3 cities and towns are increasingly logging on to the internet.

For further information, please contact:

Mr. Vaneet Singla

Tel: +(022) 6618 4400

Mob: +09920151006

e-mail: vaneet.singla@web18.in