Radio City 91.1 FM announces national IPL extravaganza and launches its own ‘Radio City 11’

Media News

Mumbai, April 28, 2008

Taking the lead to present a robust, unified national campaign on IPL, Radio City 91.1FM, India's Leading Radio Network announced its national IPL extravaganza to bring all the cricketing action closer to listeners across the nation. Raising the entertainment quotient of the game, the station is taking listeners and cricket enthusiasts through a thrilling nationwide roller-coaster of action-packed initiatives! Having lined up a roster of associations and contests, the FM station is stashed with goodies up for grabs - match tickets, Limited Edition Team Merchandise and exclusive unlimited access to The Gods of Cricket themselves! Radio City 91.1FM is here to ensure a delightfully ‘Whatte Fun’ experience for listeners across Mumbai, Delhi, Bangalore, Chennai and Hyderabad!

Making this cricketing season especially memorable for listeners and cricket fans in Mumbai, Delhi, Bangalore, Chennai and Hyderabad, the FM station has introduced ‘Radio City 11’ on its breakfast show ‘Whatte Fun Mornings’ and evening drive-time show ‘Joyride’. This is an exclusive contest which allows 11 lucky Radio Citizens to form their own team with their favourite RJ and attend each and every IPL match in their home city to root for their favourite team! The action on this continues right till the Grand Finale of the Series on June 1, 2008 in Mumbai. For more details on ‘Radio City 11’, tune into Radio City 91.1FM!

In yet another coup of sorts, Radio City 91.1FM is the Official and Exclusive Radio Partner for Dr. Vijay Mallya’s Bangalore Royal Challengers! As part of this association, Bangalore’s ‘Radio City 11’ will get a once-in-a-lifetime opportunity to meet the Royal Challengers team along with the renowned cricket commentator and CEO of IPL Bangalore – Mr Charu Sharma! Listeners can also win to loads of goodies and merchandise, personally autographed by the Royal Challengers themselves! Cricket fanatics, who won’t make it through the ‘Radio City 11’ can enjoy a range of exclusive content presented by the station. Apart from catching the LIVE cricket updates at regular intervals, the FM station will have Mr. Charu Sharma, himself, giving his opinions and analysis per and post every match. The station will air interactions with the Kannada superstar – Upendra, actress Ramya and the ravishing Deepika Padukone - the brand ambassadors for the team and have Mr. Chandrashekar Swamy, the famous astrologer, offering his match predictions!

Commenting on this national IPL extravaganza, Mr, Rana Barua, National Head – Programming and Marketing, Radio City 91.1FM, said, “It gives me immense pleasure to present our initiatives for the IPL season! Our national contest, partnership with Bangalore Royal Challengers and association with the ‘Chennai Super Kings Warrior Anthem’ – each present a rich bouquet of irresistible offerings to the listener. Thus be it cheering for IPL teams, providing our listeners exclusive match and player access or expert on-the-spot match updates – we are gunning for sheer listener delight by ensuring LIVE and wholesome cricket infotainment!”

Radio City is also associating with Big Music for the album release of the ‘Chennai Super Kings Warrior Anthem’. As part of this association, Chennai’s Radio City had an exclusive 7 day access for the radio play of the Chennai Super Kings Warrior Anthem. The station is also hosting a unique contest, called the ‘Magic Ball Contest’ wherein listeners can with a mere click through their mobile phones hit a ‘four’ to meet with 4 top players from the team of Chennai Super Kings or a ‘six’ to greet 6 of the top level players from the famous IPL team. The FM station has also invited Chennai’s Radio Cityzens to participate in a ‘Whatte Fun’ slogan contest where 50 lucky listeners stand to win Invites for the Exclusive Music Release of the Album to meet Chennai Super Kings as well as their favourite Radio City RJs!

A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners. Aggressively looking at spreading the Radio City experience to new markets across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for mass premium audiences.

For further information, please contact:

Radio City 91.1FM

Snigdha N

Tel: (022) 66969100

e-mail: snigdhan@myradiocity.com