Cartoon Network’s Ben 10 goes green on world environment day

Media News

New Delhi, May 31, 2008

Indian kids favourite green hero “Ben 10” welcomes World Environment Day on Cartoon Network, India’s number one kids’ channel. As Ben 10 discovered that given the power to change the world, 25% of kids would help reduce environmental problems and save endangered species, the green hero decided to show his back-to-back episodes in “Ben 10: Go Green” on World Environment Day, June 5, 2008 from 2:00 to 6:30 p.m. on Cartoon Network. (Source: New Generations™, Cartoon Network’s patented kids’ lifestyle research).

The action animated series, follows the adventures of Ben Tennyson a 10 year old boy, who transforms himself into ten different alien-beings through the mysterious watch (Omnitrix), each with a unique power and incredible abilities, yet allowing him to keep his kid personality. Ben 10, has been one of the biggest and the most successful properties worldwide and its launch in the country has been supported by an exciting range of consumer products across multiple categories like apparel, toys, publishing, home furnishings etc.

Launched in India in 1995, Turner Broadcasting System, Inc.’s (TBS) Cartoon Network is the leading kids’ entertainment channel, reaching more than 28.84million viewers. Currently available in English, Hindi Tamil and Telugu languages, Cartoon Network India is the first international kids channel to acquire 19 locally produced programming like Krishna: Aayo Natkhat Nandlal, Vikram Betal, Akbar & Birbal amongst others. Recognised as the resident kids’ experts with a 360-degree presence through successful on-air and on line presence, ground-events, promotional licensing, product licensing, theme parks, publishing, CD ROMS etc. Cartoon Network’s dedicated and comprehensive website, www.cartoonnetworkindia.com is a popular virtual hangout zone where digital natives find detailed information on all their favourite shows and characters, popular promotions and interactive games.

For further information, please contact:

IPAN

Neeti Dhawan

e-mail: neeti.dhawan@ipan.com