CNBC-TV18 delves into the psyche of the Indian Consumer

Media News

Mumbai, June 05, 2008

CNBC-TV18 brings back its acclaimed series that shares insights from prominent management experts and marketers on the mantras of success in the Indian consumer market. In this new edition, CNBC-TV18’s acclaimed ‘Lessons in Excellence’ series will focus on the transformation of the Indian buyer. This 4 part series is based on the seminal work by Rama Bijapurkar, titled ‘We are like that only’ Understanding the Logic of Consumer India.

The four part series will feature Market Strategist- Rama Bijapurkar and CNBC-TV18’s celebrated anchor Anuradha Sengupta. Watch industry heavy weights like Kishore Biyani the CEO of Future Group, Shikha Sharma MD, ICICI Prudential, Gopal Vithal the Director Marketing and Communication Bharti Airtel and Meera Shenoy the Director of Employment Generation & National Innovation Foundation on Saturday 1:30 P.M and 11P.M, Sunday 10:30 P.M and Thursday 7:30 P.M.

Mr. Neel Chowdhury – Vice President, Marketing, CNBC-TV18 & CNBC AWAAZ added “This series will delve into the psyche of the much discussed and coveted Indian consumer. Clearly, India is in the midst of a consumption boom, where marketers and brands are jostling to corner greater share. This series will throw invaluable insights into this trend, both from a consumer as well as marketer perspective”.

With a population exceeding 1 billion, India is one of the largest; most diverse and fastest growing consumer markets in the world. India enjoys a tremendous demographic dividend, with a majority of its population being predominantly young. This has led to significant trends in the market, with the emergence of various kinds of consumer preferences and a diversified consuming class. For instance, a lot of young Indian consumers are acting as key influencers in the family purchase decision making process and impacting purchase patterns across the board. Another important trend is the gradual but sustained influx of a consumption culture into rural India, enabled by far reaching technology such as telephony and so on. There are many such manifestations of the great Indian consumer boom, which have been discussed insightfully in this series.

For further information, please contact:

Akshat Jain

Mob: +09920210948

e-mail: akshat.met@gmail.com