HomeShop18 recognized as the ‘Best Shopping Website’ in India

Media News

New Delhi, June 12, 2008

HomeShop18.com has been recognized as the best shopping website in the country by the leading technology magazine PC World. It stood out amongst stiff competition with renowned competitors like E bay India, FutureBazaar, Rediff shopping, Indya Mall and more. HomeShop18.com was launched in August, 2007 under Network18’s credible umbrella.

The magazine in its latest issue says “HomeShop18 won the top spot amongst all shopping websites because of its contents, products, prices and diverse portfolios and was adjudged an excellent shopping experience. The colours were bright, the layout clean and easy to navigate. The homepage had good graphics and on the inner pages the colours are good and the layout is not cluttered with heavy graphics. The product description is crisp and yet comprehensive"

In its second year, the ‘PC World’ awards focuses on 57 websites across 31 popular categories in the internet domain. On the criteria of evaluation, PC World’ says “Our experts rated sites on two levels - design and usability. Design included colours, typography, visual appeal, consistency. Usability took account interactivity and customization in India.

Speaking on the occasion, Sundeep Malhotra, CEO, HomeShop18 said, “This award is reflective of the commitment to innovation that HomeShop18 stands for. I am very proud that in less than one year of the website’s existence, we have made our mark with this credible award. We give utmost importance to convenience, credibility and value when it comes to serving our customers and our aim is to make shopping as convenient as possible. He further added, “HomeShop18 is unique in many ways. It is also the only website to offer services like Video on demand”.

The look and feel of the website is at par with international websites and has been established to bring about a synergy between television and web. HomeShop18 presents, for the first time in India, a live demo of products. Web, till date has been associated with still images but HomeShop18 brings forth to its customers this new technology of audio visuals. HomeShop18 offers their consumers the convenient alternative to review his order once his shopping spree is done and can look for more options before checking out from his shopping cart. What’s more, the consumer can track the status of his orders online at any point in time.

Recently HomeShop18 launched India’s first 24 hour shopping channel. The channel has a wide bouquet of shows catering to a multitude of audiences across genres. It offers products from a wide variety of categories like jewellery, electronics, apparels, toys, beauty and more.

For further information, please contact:

Shilpa Arora

PR Pundit

Mobile: 9811184112

Email: shilpa.a@prpundit.com