Fever 104 brings ‘I love Fever 104’ to Bangalore and Kolkata

Media News

Mumbai, July 02, 2008

Right after the success of Vodafone Fever (Mumbai) and Money Mantra (Delhi), Fever 104 FM brings to Bangalore and Kolkata “I love Fever 104”, an exciting, innovative month long promotion.

The next few weeks will have Bangalore and Kolkata richer by a few thousands. Synonymous with a superior radio listening experience, Fever 104 FM is delighting listeners with this unique contest which makes winning so easy. There are no tricks or catches to the concept. Its straightforward, its engaging and yet very simple.

As part of the contest, every registered participant stands a chance to win Rs 10,400. All that the participant has to do is stay tuned to Fever 104 FM. Thousands of listeners from Bangalore and Kolkata have already registered ever since June 26, when the lines for registrations opened. The ‘I love Fever 104’ contest has started from July 2 and will continue till July 22, Monday to Friday from 8 am to 8 pm in Kolkata and from 7 am to 10 pm in Bangalore respectively.

The station has supported the “I love Fever 104” contest with an elaborate and aggressive 360 degree media plan. Right from television to print, to outdoor and more, the intent has been to capture the listener’s attention and reward their listening experience on Fever 104 with some easy to win monies.

Speaking about the promotion and Fever 104’s latest initiative, Gowri Satyamoorthy Kapre, National Marketing & Promotions Head, Fever FM, said, “I love Fever 104 Contest is intended to entertain and engage our listeners, while adding a unique flavour to the station. We already have registrations pouring in and look forward to some fun and excitement in the coming weeks. She further stated, "I love Fever 104 takes off from Fever Bolo. We have taken the contest to the next level by making it more exciting, involving and engaging."

For further information, please contact:

Surbhi Seth

LinOpinion- The Lintas PR division

9958505559