Subhash Ghai launches ‘Bollywood Club’ - India’s first indigenous reality show soon on ZoOm

Media News

Mumbai, August 21, 2008

Think Mumbai and a host of images of Bollywood actors and films flashes in your mind. Behind all the glitz and glamour though, lies the struggle and survival stories of millions of aspirants who come to the city to fulfil their dreams. ZoOm, India’s premiere glamour destination, is proud to launch ‘Bollywood Club’ — India’s first indigenous reality show that offers aspirants an opportunity to get that one big break that could change their destinies forever.

Veteran director Subhash Ghai inaugurated Bollywood Club yesterday at D Ultimate in Lokhandwala in Mumbai. Shruti Seth, the anchor for Bollywood Club, popular stand up comedian Shakeel and television stars Rohit and Ronit Roy were also present amongst others.Premiering in September 2008, Bollywood Club creates a platform for all hopeful strugglers to showcase their talent in a live environment. Better still, it gives them the opportunity to catch the attention of the who’s who of Bollywood.

Ghai gave the mahurat shot and said after he reviewed the performances of the evening “There is a lot of talent in this country which is going unnoticed because people take years to find that one window of opportunity. Bollywood Club is an attempt to bring such talented aspirants one step closer to achieving their dreams. I have seen some great talent here today and hope to see some of it in the industry soon.”

Bollywood Club will showcase talent, emotions and the joys and thrills of meeting with celebrity producers, directors, lyricists and choreographers. On the other side, it will bring to light real-life stories of struggling artists who have the most heart-wrenching anecdotes to share. Unlike other programmes masquerading as reality shows, Bollywood Club does not promise any kind of gratification at the end. It simply turns cameras on the unending sagas of struggle that unfold daily in the race for stardom.

According to MK Anand, Business Head, ZoOm, “With a fresh new format unlike anything currently on Indian television, Bollywood Club will pack in a punch by showing the real story of strugglers. For the very first time, a reality show will reveal all that happens behind the scenes — the struggle, the frustration, the grit and, above all, the desire to make it big in Bollywood. By bringing people who make a difference in Bollywood under one roof, here is a once-in-a-lifetime opportunity for those who have dreamt of being part of the industry. It is for those who have been stuck on account of not knowing the route. We have provided all the tools. Now, we can only hope that luck shines on these aspirants who have struggled for so long.”

As Bollywood Club is a meeting ground for aspirants from all areas of Bollywood, each episode will showcase different performances, from dancing and acting, to comedy, singing, even action! A show with a variety of acts, stories of strugglers, a host of celebrities and all the masala of Bollywood — this is a talent show unlike any other, played out in real time!

Viewers will get a chance to follow the lives of the ‘chosen ones’ post their performances… Are the promises made to them rewarded? Do they get beaten on their only chance? Do they actually make a mark?

Catch all the drama, on screen and off, on ‘Bollywood Club’ soon on ZoOm.

For further information, please contact:

ZoOm TV Corporate Communications

Lindsay Pereira

E-mail: lindsay.pereira@timesgroup.com

Mobile: 9833514147

Hanmer MS&L

Yasmin Ranijiwala

E-mail: yasmin@hanmerpr.com

Mobile: 9820036680