Zee News continues to lead the pack for eight weeks now: TAM

Media News

New Delhi, September 08, 2008

ZEE News, the Real News brand in the Hindi news genre is fast moving towards the pole position across the four metros. The latest TAM report indicates that Zee News has maintained a leadership position across all the metros for 8 weeks in a row with impressive ratings at par with Aaj Tak.

Zee News has always treated its audiences as a priority and endeavours to deliver news that is both real as well as newsworthy. With its expertise in the industry and in-depth research capabilities, the channel has always stood by its promise to bring out the truth for its audiences. Zee News has been always respecting viewer's intelligence and the importance of time and relevance of news.

Some of the path-breaking stories that have distinguished Zee News from the clutter are the likes of Bihar floods, Mushraff's exit, Sixth Pay commission, Confidence vote, Mumbai and Ahmedabad bomb blasts and many more.

"Looking at our score board of the TAM results, we are really overjoyed. I think it's a moment of achievement and pride for the ZEE News team. The findings have proved Zee News commitment to good journalism and viewers are happy about the fact that Zee News is the only channel that showcases real news. We will continue to impart News that is authentic as well as of national interest" said Barun Das, CEO, Zee News Limited.

Source: TAM, TG: CS AB M 25+, Market: Top 4 Metros, Latest 8 week average

As per the latest TAM report (TAM, TG: CS AB M 25+, Market: Top 4 Metros, Latest 8 week average) available, Zee News leads with a market share of 19%. The channel retains its leadership position continuously eight weeks in a row.

For further information, please contact:

PR Pundit

Smriti Saxena

E-mail : smriti.s@prpundit.com

Tel: +91-124-4229300