Nick looks for India's first TJ – Toon Jockey

Media News

New Delhi, October 24, 2008

Move over VJ's and RJ's, Nick - the fastest growing kids' entertainment channel now gives India its first TJ with the launch of its mega initiative – Nestle Munch 'Nick Kaun Banega Toon Jockey'. Just when the festive mood sets in and kids' are wishing for a dhamakedar diwali gift, Nick adds excitement to their celebrations by giving them what they want – a chance to be famous on Nick and be the boss by getting the power to control their favourite channel. Kids will decide what shows should play and at what time on Nick!

Staying true to its belief that all kids are equal, Nick will not stress kids with auditions, tests and a judging process. Every kid in the country has an equal chance of becoming a 'Nick Toon Jockey'. To win kids simply need to tune into Nick between 4pm to 8pm daily and answer simple questions. And it does not end there! Kids can keep winning exciting daily prizes like Ipod shuffles and laptops through the period in addition to the grand prize.

Toon Jockey is a 4 week activity from 20th October till 16th November. So kids get geared up to win your ticket to fame. To participate in the Nestle Munch 'Nick Kaun Banega Toon Jockey', kids have to tune into Nick daily from 4pm to 8pm and answer a simple question and send in their entries by

SMS: TJ ' to 56882

Phone: BSNL - 505 6882 / MTNL - 1255568

Log on: www.nickindia.com

Nick always believes in giving kids what they want. In a recent survey conducted by Nick across 15 cities in India where 2300 kids were surveyed, it was revealed that 31% wanted to be famous on TV rather than have good looks or travel abroad! Therefore Nick's 'Toon Jockey' reinforces the results of the survey by making their wish come true.

Says Nina Elavia Jaipuria, Senior Vice President & General Manager, Nick India "Nick has a deep insight into what makes kids tick and we always look for new and innovative ways to connect with them. Toon Jockey is yet another novel endeavour that will help kids fulfil their wish this festive season. We hope that kids can truly live out their dream by being Nick TJ's"

Says Bani, MTV VJ and an ex-roadie "It sounds like an amazing platform for kids as they will be able to learn and see what it takes to be a proper Jockey. It will be great way to groom our country's future Jockeys."

Nick will support Toon Jockey with a robust 360 degree marketing campaign through cinema tie-ups, out-of-home advertising, high outdoor visibility and massive van activation in key markets. The campaign will reach out to kids all over the country spanning 40 cities in India and will cover metros such as Mumbai, Delhi, Kolkata, Bangalore as well as other small cities in Maharashtra, UP, MP and PHCHP markets.

In addition, Nick will also interact with kids through yet other touch point across 7 cities at Westside Stores. Nicktoons – Spongebob Squarepants, Dora, Perman and Ninja will tour across Mumbai, Delhi, Kolkota, Lucknow, Jaipur, Indore and Bangalore to meet and give them tips on being a TJ.

For further information please contact:

Sampark Public Relations

Yash Anand

E-mail: yash@sampark.com

Mobile: 9810517417