Radio Mirchi is No. 1 FM radio in Bengaluru

Media News

Bengaluru, December 15, 2008

Pori Tapori RJ Rachna’s benne maathu, Baadshah RJ Avinash’s Band Baja, Climax Kodhanda’s chindi climax story, Mr. Jog Rajappa – Joe’s PJs have kept Bengaluru absolutely enthralled as ……Radio Mirchi – 98.3 FM the sakkath hot radio station continues to be the No.1 FM station in the city as per the RAM’s latest results for the Week 48.

With a reach to more 20 lakh plus listeners in the city, the total listeners of radio estimated to be more than 35 Lakhs. Radio Mirchi is the most desired radio station by the radio buffs unmatched by any other radio network. The advertising fraternity too has embraced Radio Mirchi as the preferred FM station for their brand promotions hoping to maximize their target audience reach.

Expressing joy on the RAM results, Rahul Balyan, Cluster Head for Karnataka & Kerala, Radio Mirchi said, expressing joy on the RAM results, Rahul Balyan, Station Head, Radio Mirchi said, "We are happy to get this endorsement for Radio Mirchi. Listeners have always given a tremendous response to all the initiatives that Radio Mirchi has rolled out - be it the biggest radio reality show of Bangalore - 'Double Dharode' in which more than 1.5 lakh people participated; the RJ hunt which had thousands of people calling in; the number of people who are logging into the new Radio Mirchi website; or even the overwhelming response that we get everyday on all our programmes where people want to express their views and interact with the Mirchi jocks. We have always believed in producing high quality programs that entertains, engages the listeners and are relevant to their lives."

With recession freezing advertising budgets, FM radio has emerged as a popular medium for advertisers. As per the recent RAM research, Kannada format radio stations have scored high consisting of largest reach over radio stations with English and Hindi content.

Commenting on issues of advertiser's response to the current change in business sentiment, Rahul added that, “In today’s scenario when all advertisers want a greater bang for their advertising buck, radio has benefited greatly since the clients have realized that radio can deliver more impact at fraction of the cost than other media options”.

For further information, please contact:

PR PUNDIT

Dhivija Shivram

E-mail: dhivija.s@prpundit.com

Tel: 91-80-41510071