Fever 104 FM - The best sound of Mumbai

Media News

Mumbai, January 07, 2009

Fever 104 FM began its New Year in Mumbai with the promise of the best sounding music! Since 3rd January, Fever 104 FM is sounding much clearer and brighter as the FM channel has taken the pioneering initiative of doing the digital processing of Fever 104 FM using world-class OMNIA processors. A

signal audit commissioned recently proves that Fever 104 FM Digisound ™ has the best average signal in Mumbai. The leading FM station has also launched the Sun Mumbai Sun promotion.

Under the Sun Mumbai Sun promotion, Fever 104 FM RJs will play a sound and the contestants have to guess the sound to win upto lakhs of rupees.

Speaking on the announcement, Mr. Neeraj Chaturvedi, Mumbai Station head, Fever 104 FM said, “We are delighted to bring the best sound of music to Mumbai. Fever 104 FM Digisound™ is a superior musical experience for the radio listeners in Mumbai. We also launched Sun Mumbai Sun with the objective of reinforcing the Fever104 FM Digisound ™’s promise and to reiterate our commitment to providing listeners with the best quality of music on air.”

Fever 104 FM Digisound ™ uses the best in digital signal processing technologies to enhance the sound of Indian music without sounding harsh or edgy. The result - amazing competitive loudness, thunderous bass & clear open treble that preserves musical detail & presence at all times. Voices sound clear & potent; musical dynamics are smooth, silky & natural. From the pumping Bollywood to the melodious yesteryear, Fever104 FM Digisound ™ adapts to all genres with care & precision to deliver best quality in radio sound.

“In the past 4 weeks, we have seen a steady rise in our listener base in Mumbai and it's going up week on week, I have no doubt that the enhancement to Fever 104 FM Digisound ™ will help us bolster these numbers further.” Mr. Chaturvedi added.

Fever 104 Fm is also carrying out an outdoor campaign for the initiative with the messaging, Ab Mumbai Saaf Sunega, Fever 104 FM Digisound™ Ke Saath and Saaf Suno, Lakhon Jeeto.

For further information, please contact:

LinOpinion- The Lintas PR division

Jagriti Motwani

E-mail: Jagriti.Motwani@lintasindia.com

Mobile: +91 9910144661