Network 18 television channels CNBC-TV18 & IBN7 have geared up to bring the sixth edition of the Standard Chartered Mumbai Marathon, 2009 live to millions of Indians on January 18, 2009 from 7:30 am onwards.
The Mumbai Marathon is Asia’s Biggest and richest marathon. But this year the event has gained greater importance nationally and internationally as it is the first major public event post the Mumbai terror attacks and the event will go on to prove the determination of the citizens not to let terror affect their beliefs. Network 18 television channels CNBC-TV18 & IBN7 aim to drive home this message and ensure a truly informative, power packed and entertaining viewing experience to the audience.
CNBC-TV18 & IBN7 will showcase a 360degree view of the Marathon where people from various strata of the society would come together and participate to extend their support for a cause they believe in. The channels will cover the remarkable diversity of the marathon experience ranging from professional participation to marathon trivia, support to charity causes to corporate social endeavours and from individual recreation to community building. The reporters of CNBC-TV18 & IBN7 will participate in the marathon to ensure a detailed and precise viewing experience to the audience. Running in the Marathon are business tycoons, celebrities, high ranking officials, Mumbai’s prominent citizens along with the common man who will run together for a better and more secure Mumbai.
Apart from the live coverage, CNBC-TV18 has devised a special series catering to the fitness needs of corporate India. “Marathon Managers” will give the viewers a sneak peek into the lives of various corporate honchos on how they manage to keep fit with their high pressure and jet set lifestyles.
Speaking on Network18’s partnership with the marathon, Ajay Chacko, TV 18 Business Media said, "Mumbai marathon is certainly one of the most iconic symbols of India’s commercial capital. It represents nation’s spirit of enterprise and solidarity and it is an honour to be the exclusive channel partners for the second year in a row. Our focus will be highlighting the wide variety of causes which are supported in the marathon and showcasing the enthusiasm of participants across the corporate and other strata of the city. We hope to make the marathon exiting for millions of our viewers around the country as it will be for the thousands who will take part, with a robust lead up and race day programming line up.”
The Marathon will witness 35,000 participants and will begin and end at the Chattrapati Shivaji Terminus in a show of unity and will galvanize to bring the city together on a unified platform of sport. The race categories for the Standard Chartered Mumbai Marathon 2009 would be a Full Marathon (42.195km), Half Marathon (21.097km), Dream Run (6km), Senior Citizens Run (4.3km) and the Wheelchair Event (2.5km).
For further information, please contact:
Hanmer MS&L Communications Pvt Ltd
Karishma Shah
Mobile: 98199947973
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