CNN-IBN Indian of the Year '08 presents specially designed trophy by Swarovski Elements

Media News

New Delhi, January 22, 2009

CNN-IBN Indian of the Year 08 brings the coveted trophy by crystallized™ – Swarovski Elements, the elements brand from Swarovski. Symbolising the shinning future of India and its people, the trophy is inspired by the Indian Chakra and represents constant challenges & opportunities that allow the versatility of crystal to be showcased in a truly creative light.

Developed and sponsored by crystallized™ - Swarovski Elements, the trophy has been embellished with more than 5000 XILION chatons – the next generation of crystal brilliance from crystallized™ – Swarovski Elements, adding a trademark sparkle of glamour and power to the soul of the trophy, fuelling the spirit of the winners, and empowering them with honour and commitment to excel for the nation ever so proudly.

crystallized™ – Swarovski Elements, India, constantly endeavours to promote the timelessness of partnering crystal elements across versatile mediums. These innovative and inspirational elements, now sought-after by name, by consumers everywhere, have come to be an essential, integral and creative part of fashion and lifestyle today. To help everyone easily identify these technologically advanced and superior quality elements, the company has created the Made with crystallized™ – Swarovski Elements label, to be used only by select designers and brands. The label pays homage to the company’s long history of mutually creative collaboration with the designer and at the same time the label serves as a stamp of authenticity and integrity.

"Inspired by the chakra in the Indian flag and made with crystallized™ – Swarovski Elements, the prestigious CNN IBN Indian of the Year Award Trophy is a symbol to honour the spirit of commitment and excellence. Each sparkling crystal in this award highlights this very spirit. We are proud to have been able to create this award which is an inspiration to millions across the nation." said, Mr Sanjay Sharma, Country Manager, crystallized™ – Swarovski Elements.

For further information, please contact:

Hanmer MS&L

Dimple Mehta

E-mail: dimple@hanmermsl.com

Mobile: 9871880093