Zee TV presents Lux Dance India Dance

Media News

Mumbai, January 29, 2009

Zee TV brings to you a unique dance reality show – Lux Dance India Dance – 'Sabse bade dancing star ki khoj', a show about the common man and great dancing. As established with Sa Re Ga Ma Pa, the show that aims to unearth the best musical talent, Lux Dance India Dance will endeavor to bring the best dancing flair in front of the viewers. The undisputed disco king Mithun Chakraborty himself is the grand master for the show. The show will be judged by three masters made famous purely by their great work in bollywood – Geeta Kapur, Remo D'souza and Terrence Lewis. The Gujarati 'chokro' with the chocolate boy looks, Jay Bhanushali, and the popular radio jockey, Tarana Raja, are the sutradhars. Lux Dance India Dance goes on air from 30th January 2009, every Friday and Saturday at 9:30 pm.

Speaking on the launch, COO Zee Entertainment Enterprises Ltd., Mr. Nitin Vaidya said, "Zee TV is known for creating platforms like Sa Re Ga Ma Pa and India's Best that allows a common man to exhibit his talent. Where other channels are focusing on celebrity based reality shows, Zee TV goes back to its ethos, this time capturing a different form of art, Dance. We have selected the best dancing talent from the nook and corner of the country. These are common people who are passionate about dancing. That's the kind of ardent worship towards this art form that we were in search of. Getting Mithun Da to be the grand master was a step towards ensuring that the final judgment lies in the hands of someone who is tantamount to dance. This format was a big hit on Zee Network's regional channels and we are hopeful that the legacy continues on the flagship channel, Zee TV, as well. Our title sponsor for the show is Lux."

The auditions saw some very unique participants who amplified the channel's belief that a platform that salutes and explores the spirit of dance was required. Lux Dance India Dance celebrates and presents this very platform.

Lux Dance India Dance is a dance reality show that extends beyond just the individual participants. It is a contest between 18 participants who have been divided into three groups of 6 participants each named after the masters. The units are called Geeta ki Gang, Terence ki Toli and Remo ke Rangeele! The masters have entered the battlefield armed with their respective teams in the quest to find the deserving winners.

For further information, please contact:

Zee Network

Atrayee Chandra

E-mail: atrayee.chandra@zeenetwork.com

Mobile: 9930915304