Media News
Mumbai, February 11, 2009
Rajasthan Royals, Champions of IPL 2008 together with SMS GupShup, the mobile community platform, has formally launched its community for its fans. Rajasthan Royals have selected SMS Gupshup, as their SMS, WAP and WEB community platform partner to interact and grow its fan base in India and globally.
Through the mobile community, fans can subscribe to receive team updates, including messages directly from players and coaches. Fans can ask questions, submit suggestions and send wishes to their favorite players as well as discuss and debate with other fans. Fans can participate in quizzes, contests, games and win interesting prizes. Fans can download team-related mobile content including ringtones, wallpapers etc. Fans will get information on when, where and how to buy team merchandise. Fans will now have anytime, anywhere access to their team through this mobile community.
The Royals fans can join the community by sending JOIN RR to 567678 through their mobile phones. This single SMS will ensure their continued participation in the community. Alternately the user can join the community by visiting http://www.smsgupshup.com/groups/RR.
Speaking on the initiative, Mr Raghu Iyer, Chief Marketing Officer, Rajasthan Royals said “Networking and mobile community has become a vital ingredient in our lives. In a time when all of us get connected with each other with Facebook and Orkut, we felt that we should try and engage with our fans through this ever increasing popular mode of communication. By becoming a member of the Royals community, our fans will gain complete access of being a part of the Royals family and will be treated to exclusive information from time to time. It is yet another initiative from our side to bring our fans and the team up close and personal.”
“SMS GupShup is powerful platform for teams and brands to form interactive communities for direct consumer engagement through the ubiquitous mobile platform. Rajasthan Royals fans across the world will now enjoy never-before access to their favorite team, and will have many interesting ways to engage with the team and other fans” added Mr. Beerud Sheth, Chief Executive Officer, SMS GupShup.
Through such an initiative Rajasthan Royals is not only allowing fans across India and other cricketing nations to join and communicate but also to participate as ONE TEAM thus giving them the opportunity to share all the thrills, spills and chills of the championship game.
So all you fans of Rajasthan Royals come together and say “Halla Bol”.
For further information, please contact:
Vaishnavi Corporate Communications
Hemanshu Mistry
E-mail: hmistry@vccpl.com
Mobile: 9870224273
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