STAR Plus to launch a hilarious family drama - Burey Bhi Hum, Bhale Bhi Hum

Media News

Mumbai, March 13, 2009

With the onset of spring, India’s Hindi general entertainment channel, STAR Plus offers you a fresh entertainer that will help you unwind all weeknights with a hilarious family drama - Burey Bhi Hum, Bhale Bhi Hum. Premiering on March 16 at 7.30 pm, Bure Bhi Hum Bhale Bhi Hum is slice of everyday life entertainer and a heartwarming tale about two brothers and their families who live under the same roof.

Capturing the essence of the contemporary Gujarati household and produced by J D Majethia & Aatish Kapadia’s Hats Off Productions, Burey Bhi Hum Bhale Bhi Hum takes the genre a step ahead from the hugely popular Baa Bahoo Aur Baby by incorporating a strong dose of romantic & negative, good and bad elements within the lovable & simple, crazy & conniving characters of the Popat family.

Speaking on the launch, Vivek Bahl, Senior Creative Director, STAR Plus said, "Burey Bhi Hum Bhale Bhi Hum is a Gujarati family drama revolving around characters we will love to hate… done in the refreshing, inimitable style by JD Majethia & Aatish Kapadia. With the launch of Burey Bhi Hum, Bhale Bhi Hum, we aim to give our viewers even more variety & flavours in our prime time line-up after shows like Aap Ki Kacheri- Kiran Ke Saath, Yeh Rishta Kya Kehlata Hai, Sabki Laadli Bebo, & Chehra."

Burey Bhi Hum Bhale Bhi Hum is a story set around a Gujarati family residing in Baroda-the Popat family. The head of the family, Ambalal (Firoz Irani) has two sons, Mansukh (Ashiesh Roy) and Bhallu (Manoj Goel), with their respective wives and children. Though the family stays together, they are completely divided with respect to their approach and attitude towards life. The show features other actors like Harshada Khandvilkar, Priti Joshi, Piyush Ranade, Sheetal Thakkar, Srman Jain, Ashutosh Kulkarni, Shruti Bafna, Ritu Parmar, Prasad Barwe, Bijal Batvia and Nitin Jain playing members of the Popat family.

For further information, please contact:

STAR India Pvt Ltd

Usha Thomas

Tel: 91-22-6722 7777

Email: ushat@in.startv.com