Second season of pre-school series Mickey Mouse Club House to appear on Disney Channel

Media News

Mumbai, March 16, 2009

Mickey Mouse Clubhouse, hit preschooler series on Playhouse Disney Block of Disney Channel is ready to engage kids with a brand new second season starting March 28, 2009 at 9 PM. Since its launch in May 2006, Mickey Mouse Club House (MMCH) has become a top-rated series with its audience of preschool kids aged 2-5 years worldwide. Part of the Playhouse Disney Block on Disney Channel in India, Mickey Mouse Club House is seen in 220 million households in over 130 markets worldwide and in more than 20 languages.

Antoine Villeneuve, senior vice president and managing director, Walt Disney Television International (India) said, "Playhouse Disney Block (PHD) is based on the concept of 'Imagine and Learn' developed in consultation with early child development experts, offering a scientific basis to pre-school programming. Mickey Mouse Club House on PHD block offers cognitive, social and creative-learning opportunities through a dynamic, play-along experience, adding to the wholesome development of preschoolers."

Combining the rich heritage of Disney's beloved classic characters with state-of-the-art CG animation, Mickey Mouse Clubhouse introduces a whole new generation of preschoolers to Mickey and his pals. Minnie, Goofy, Donald, Pluto and Daisy join Mickey in this vibrant interactive series designed to introduce preschoolers to problem solving and early math concepts through contemporary, interactive storytelling. Interactivity is key from start to finish as Mickey speaks directly to preschoolers, asking questions and encouraging them to play games, participate in special phrases or cheers, and solves puzzles to reach a goal. With Mickey leading the way and an entertaining problem to solve each episode, the series is designed to excite young viewers about learning new skills and the sense of accomplishment that comes from a job well done.

Research shows that Mickey occupies a unique niche with audiences who perceive him as a character that brings magic and fantasy to their lives. Binding generations together, Mickey is a hero who reminds all ages of the benefits of laughter, optimism and hope.

'‘Music from and inspired by Mickey Mouse Clubhouse' was one of the most successful preschool Mickey titles ever. In India, Mickey is supported year-round by every division of The Walt Disney Company with focus on Mickey Mouse Clubhouse. Disney Consumer Products brings a host of Mickey Mouse Clubhouse merchandise such as Back to School range of stationary, bed sheet, interactive toys, plush and books for all the little fans. Walt Disney Studio Home Entertainment brings a host of Mickey Mouse Club House DVDs. Disney Interactive Media Group brings interactive games, mobile content – Wallpapers and screensavers for all the Mickey fans.

For further details, please contact:

Walt Disney Television International (India)

Pooja Nikam

Tel: 9820240659

Email: Pooja.Nikam@disney.com