Fever 104 FM is Mumbai’s no.1 Radio Station

Media News

Mumbai, April 11, 2009

Fever 104 FM is now the No.1 radio station in Mumbai in the prime advertising audience of SEC AB 20-34 years. This is as per the latest RAM data for the week of 22nd March to 28th March’09. In the last six months, the station has seen a steady rise in its ratings both in terms of the number of people tuning in and the average time spent listening to radio.

The station which is known for playing more music than any other radio station in Mumbai has always been at the forefront of programming innovations. From engaging contest formats like ‘Tick Tock Boing’ and ‘Sun Mumbai Sun’ to creating original music-based content like ‘Fever Music Mahurat’ and ‘Somnath Tiwari’ song spoofs, the station has always set new benchmarks in radio programming.

Recently the all-hindi music radio station has incorporated changes in its product by adding star RJs to its line-up in Mumbai . The mid-morning show is hosted by the inimitable Anuraag Pandey and the night show hosted by the soulful Karan Singh. In just a couple of weeks of launch, both the shows have garnered a stupendous response from listeners across segments and are already No.2.

Commenting on this achievement, Mr. Neeraj Chaturvedi, Station Head Mumbai says, “This is a proud moment for us. We are one of the last entrants in the Mumbai market and have had to face stiff competition from more established players. Becoming the No.1 station in the prime advertising audience in Mumbai is a cumulative result of all the programming initiatives, promotions and alliances we have undertaken over the past two years. We have given Mumbai the finest listening experience with our Fever 104 FM Digisound TM. Delighting listeners and giving value to our clients continues to be our greatest endeavor.”

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LinOpinion- The Lintas PR division

Jagriti

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