Zee Network presents Pavitra Rishta

Media News

Mumbai, May 21, 2009

Few thoughts which cross every mother’s mind who is looking for a prospective groom for her daughter. Who will make a great life partner for my daughter? The one who will stand by her, love her and take care of her selflessly or the one who stands true on all my superficial expectations which is considered right by the society? Should she believe in her own instincts while choosing her life partner or rely on our prudence?

These are some of the questions that will compel the viewers to ponder while watching Zee TV’s latest show, ‘Pavitra Risshta’. The lead protagonist, Archana, who is trapped by her own destiny, is a relatively fresh face, Ankita Lokhande. The show debuts on June 1st 2009 Monday to Friday at 9 pm and is being produced by Balaji Telefilms.

Commenting on the launch, Mr. Nitin Vaidya, COO, Zee Entertainment Enterprises Ltd. and Business Head, Zee TV said, “We have always believed in subjects that establish a strong connect with the viewers, be it with ‘Agle Janam Mohe Bitiya Hi Kijo’, ‘Choti Bahu’, ‘Betiyaan’, etc. all deal with pertinent issues.”

Adding further, Nitin said, “In ‘Pavitra Risshta’ we are talking about the strong emotional bond that every daughter shares with her mother. This interesting saga brings the flavor of the mother-daughter relationship and a mother’s search for a desirable match for her daughter. The hitch lies when instead of the prince charming, destiny presents a doormat. The most desirable match turns out to be the most abhorred one. What takes precedence- the man’s selfless love for the lady in question or his social status? Should she continue to lead the rest of her life under the guise of being happy or should she walk out of the so called pious relationship?

This show has been shot in a modest environment sans any glamour and grandeur. It essays a middle class household’s routine and lifestyle. The practical nuances of the story will be felt and lived by everyone who watches the show. The various degrees of emotions that have been touched upon in this subject is something that every mother and daughter has gone through in their lives at some point or the other.”

The show has some established actors like Savita Prabhune (mother), Ajay Rohila (father), etc.

For further information, please contact:

Zee network

Chandan Sawant

Mobile: 99205 17502

Email: chandans@zeenetwork.com