Rakhi Ka Swayamvar now on BIGFlix Video-on-Demand

Media News

Mumbai, July 17, 2009

www.broadband.bigflix.com, the Video-on-Demand division of BIGFlix.com (a part of Reliance BIG Entertainment), will now showcase all webisodes of the most popular and the buzziest reality groom hunt show NDTV Imagine’s – "Rakhi Swayamvar" with Rakhi Sawant all set to look out for her potential groom and actor Ram Kapoor as the host of the show.

Rakhi ka Swayamvar on NDTV Imagine is a one of a kind reality show with an innovative concept, where it showcases the journey of a bride-to-be from selecting her groom, to the marriage ceremony. The show has received fantastic response with aspirants registering themselves not only from India but across the world in large numbers. The registered aspirants come from diverse occupational backgrounds which bring out a very inquisitive aspect to the show. With tremendous popularity by word of mouth apart from other publicity methods, the show has been a super hit with the masses right from the first episode and is continuing to grow week-on-week.

Commenting on this initiative, Mr. Murtuza Kagalwala, Business Head, Video-on-Demand, BIGFlix.com, said, "NDTV Imagine’s Rakhi ka Swayamvar is a brilliant and innovative reality show concept and has been one of the top 10 reality shows today as per the TRPs so far. We are very excited to host Rakhi ka Swayamvar as a show where everyone has seen overwhelming response from all across the world. Today, internet marketing of reality shows has become a rage with all promoters and users across the globe and with a show with some extraordinarily interesting elements from NDTV Imagine, we are very confident that Rakhi ka Swayamvar will attract astounding number of eyeballs across the globe anytime anywhere."

BIGFlix Video-on-Demand currently has popular Indian sitcoms from NDTV imagine like Oye It’s Friday, Bandini and other popular serials like Ghar Ki Baat, Raju Hazir Ho, Kitni Mohabbat Hai from other channels. All sitcoms on BIGFlix Video-on-Demand are available for free viewing.

For further information, please contact:

Corporate Communications

Pallavi Deshmukh

Cell Number: 9321556801

E-mail: Pallavi.deshmukh@bigflix.com