Nick, India’s number one kids channel, today announced the acquisition of merchandising rights for 'Ninja Hattori', one of the most popular characters in the kids category. Only recently, Nick India signed the deal with Shogakukan-Shuseisha Productions Co. Ltd. to obtain both – product as well as promotional licensing rights for 'Ninja Hattori'. Ninja Hattori has been the #1 show on Nick, consistently for the last 18 months.
Nick India has got aggressive licensing plans around ‘Ninja Hattori’ and plan to launch the range (across various categories) in the market by early next year. Ninja Hattori is one of the most loved Nicktoons on Nick and has been instrumental in propelling the channel to its No. 1 position. Speaking on the acquisition, Sandeep Dahiya, Vice President, Consumer Products - Viacom18 Media Pvt. Ltd., " 'Ninja Hattori' has been the frontrunner (in both popularity and appeal) in the kids entertainment category and therefore it’s only natural that we extend his presence beyond television." He further added, "The launch of ‘Ninja Hattori’ merchandise will further strengthen our existing merchandising program around 'Dora' and 'SpongeBob', with an existing presence in over 20 categories in India."
Adds Akira Fujita, Executive Director Licensing Department, Media Division - Shogakukan-Shuseisha Productions Co. Ltd., "We're proud to be involved in the creation of this very unique range of ‘Ninja Hattori’ consumer products for kids. This is our very first venture together, and I am sure that Ninja Hattori will be a super success. We are sure all kids are waiting to have their favourite Nick toon ‘Ninja Hattori’ in their playrooms."
Nick is already present across the country with products developed around some of its most popular characters - 'SpongeBob SquarePants' and 'Dora the Explorer' in categories including apparel, back to school range, tableware products, stationery, puzzles, games, story books, bed-linen, gifts & novelties and toys amongst others.
For further information, please contact:
Lintas India
Pracheta Gupta
Tel: +91 98200 94601
Email: pracheta.gupta@lintasindia.com
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