Asia’s leading sports marketing firm, Total Sports Asia, has signed the MUSLI POWER X-TRA brand from Kunnath Pharmaceuticals as the Official Title Sponsor of India’s #1 football club, Churchill Brothers Sports Club.
The deal signals a new era in the football market in India and is one of the biggest football sponsorship deals ever in the Subcontinent. Total Sports Asia exclusively represents Churchill Brothers Sports Club. As part of the sponsorship agreement, Musli Power X-tra brand will be featured prominently on the front of the Jersey and becomes the Title Sponsor of the football club for 3 years beginning the new season 2009-2010. This initiative by Musli Power is to build more authenticity around its core product promise of energy and power, both of which are integral to the game of football. The brand which has its roots from the State of Kerala, also a football dominant state, has chosen football to accentuate its brand equity across the country.
Most of the players in the current Churchill squad have personally experienced the effectiveness of Musli Power and it has helped the players greatly to build their stamina and endurance over the last few months, a fact which is endorsed by Churchill’s current status as the # 1 club in the country.
Churchill Brothers Sports Club has been one of the leading football clubs in India since the inception of the professional I-League. Last season it won the I-League and will be representing India in the AFC club championships in 2009.
Dr. KC.Abraham, MD, Kunnath Pharmaceuticals, the manufacturers of Musli Power X-tra said "Musli power is all about power, endurance and aspiration. There is a lot of synergy between the sport and the brand and precisely the reason for Musli Power X-tra’s association with this club. Churchill Brothers have been the most consistent football team in India over the years and this partnership will truly bring the Musli Power product benefits to the fore with each player in the team endorsing it personally and thus amplifying the product benefits to the football aficionados across India and the world at large for whom each of these footballers are role models."
"The club is going to play in other Asian countries in the Asian Champions League and these markets outside India are strategically important to the brand’s growth." Dr. Abraham added.
Mr Churchill Aleamo, founder owner and PWD Minister in the Goa Government said "We are extremely excited to have Musli Power X-tra on board and we are confident that our club will help in achieving the desired objectives of the brand over the 3 years of our initial partnership. All my players are equally excited to use the product which helps them build stamina and energy."
Tuhin Mishra, Director – Sales & Marketing, Total Sports Asia (India) adds that "Football being one of the most popular sports in the country offers a perfect platform for Musli Power X-tra to leverage its brand saliency with the No.1 Football club in India. Musli Power caters to all masses and classes and association with the sport of football is a natural fit as the game is followed by millions in India and by the huge Indian community abroad."
For further information, please contact
Total Sports Asia
Ravi Sharma
Mobile: +91 9811270965
Email: ravi.sharma@totalsportsasia.com
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