NDTV Convergence today announced the launch of www.ndtvsme.com, an SME portal in partnership with HP and IndiaMART.com. It will serve as a one stop destination for SMEs and provide them with information, transactional platforms and services relevant to their businesses. This website offers a rich user experience and focused business enquiries for members through the network of NDTV, HP and IndiaMART.com. This portal caters to the requirements of smaller businesses and is the perfect opportunity to provide our users with trade news supplemented by B2B marketplace services, through a partnership with leaders in the SME space – HP and IndiaMART.com.
The new portal will be a repository of information that will help technology leaders, CIOs, CMOs at every stage of the IT purchase and product marketing process. This portal will provide solutions to our customers for better results, from explanatory and contextual information on planning, implementing and managing their businesses.
Vikram Chandra, CEO, NDTV Networks said, "We are very excited about reaching out to the SME community, which forms the backbone of the Indian Industry, through this portal. NDTV has always focused on this space with its business channel NDTV Profit and now we plan to address the various needs of this huge segment through www.ndtvsme.com, as we keep adding more products and services. Partnering with market leaders like IndiaMART.com and HP also shows our commitment to always provide the best information and solutions to our users."
The SME segment has always been a key focus area for NDTV and the online portal will also draw on the channel for premium content and as a platform to promote services. According to the industry research firms, demand from the SME segment continues to grow faster than any other segment in the commercial space. India has over 8 million small and medium scale enterprises for which technology is the key enabler for achieving global competitiveness and this sector contributes to 30 per cent of the total IT spend in India.
The ndtvsme.com portal includes the HP Smartbiz section which contains relevant trade news, case studies, white papers and information on HP products and solutions. HP over time has successfully understood the need to simplify the technology experience and tailor-made solutions for the small businesses.
Speaking on the occasion, Deepti Dang, Head, Marketing – Commercial & SMB, Personal Systems Group, Hewlett-Packard India Sales Pvt. Ltd said, "The SMBs contribute largely to the overall PC shipments in the commercial segment. Hence, we at HP are geared to help this major vertical manage, protect and grow their businesses." She further added, "With the launch of ndtvsme.com with a trusted media partner like NDTV we further reiterate our commitment to India as the SMBs form the backbone of the country. HP India is best equipped in empowering them by providing technology that is relevant, reliable, secure, affordable and easily available."
Ndtvsme.com is a perfect marriage of the brand and reach of NDTV with the deep B2B recall and vast content strength of IndiaMART.com, including but not limited to trade leads, free tenders etc. which makes it a formidable property. Given the way the SME is taking centre stage in India’s post-recession economy, IndiaMART.com is very bullish that www.ndtvsme.com will become a destination of first choice very soon for India’s upwardly mobile SMEs.
"In order to serve the large Indian SME population, we strongly believe that partnerships like the one between NDTV and IndiaMART.com are the best way forward. The extensive reach of media will take the relevant content to millions of SMEs and address their need for an integrated source of information and B2B commerce", commented Dinesh Agarwal, CEO and Founder– IndiaMART.com.
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