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'Saadhak' declared India's Hottest Desi rock band

Media News

Mumbai, November 18, 2009

The musicians were down from 50 to just 18. The bands were down from 10 to 3. And the one dream – conquered! As a nation waited for India’s no. 1 desi rock band to be declared, the bands did everything to strike the right chords. MTV’s brand new Gharaana – Desi rock has announced the number one desi rock band of India – Saadhak.

After facing challenges in every episode of ‘Kurkure Desi Beats Rock On with MTV’, the final platform was a much awaited concert, where the bands performed their original tracks. Joining them were the masters of the game themselves – Euphoria, the band that brought rock to India & the effervescent Sona Mohapatra, who enthralled audiences with their smashing hits.

'Saadhak' declared India's Hottest Desi rock band
The winners were not only decided by the judges but also by the fourth judge - a voting audience. The winning gratification was more than any musicians dream. A contract with T series and a music video that would be exclusively promoted on MTV along with a custom made Gibson guitar. If that was not enough there is only more awaiting the desi rockers. They would have the chance to participate in ‘Kurkure Desi Beats Be Heard’ – which if they win, they get $20,000. Besides the best band there were a couple of other honors decided specially by the expert panel of judges. The award for the best desi rocker was given to Parth from Dhariya and the best guitarist in the series was Prathyush from Khilaugh. He was also awarded a Gibson guitar.

When ‘Kurkure Desi Beats Rock On with MTV’ began, 50 of the most talented Desi rockers were randomly organized into bands. These newly formed bands were then placed in a pimped up rocker pad that could only be every musicians dream. Challenges were thrown at them every week, followed by deadly eliminations and killer twists and turns. The competitions were based on performance & skill and the contestants were judged by an eminent panel including Kailash Kher, Ram Sampath & Nikhil Chinapa on their ‘Music Quotient’ [M.Q.], ‘Pagalpann Quotient’ [P.Q.] and ‘Desipann Quotient’ [D.Q.].

To watch all the rock n’ roll, tune in to Kurkure Desi Beats Rock On with MTV this Saturday, 7pm only on MTV.

For further information, please contact:

LinOpinion

Devyani Singh

Mobile: +91 9833655069

Email: devyani.singh@loweworldwide.com