Channel [V] presents a bloody cool recipe for a cracker of a reality show

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Mumbai, December 09, 2009

This December, your ability to coax, convince and manipulate will help you win a whopping 1 Crore rupees! But this, only if you survive a few daredevil tasks and if you don’t fall in the eyes of your housemates due to that dirty little secret that you’ve been holding! Challenging all convention, Channel presents an all new reality show, Idea The Player, starting 12th December, every Saturday at 7pm.

10 dangerously motivated Players are hoarded up in a house. The task is to convince each other of why each one of them should get the prize money as against the other and arrive at a unanimous winner. However, as the group gets indecisive, tends to get greedy and eats more time into the game, it is subject to penalties. The inmates are assigned daredevil tasks by the one & only tough task-master Rajiv Lakshman, to win points for themselves and push up their stakes in the game! Or worse still, he gets a few skeletons out of the closet; he reveals a few dirty secrets about them to reduce their stakes in the game! Every time the contestants are not UNANIMOUS in their decision they will be put through tasks and for every second they DON’T reach a unanimous decision, the money meter keeps dipping.

Commenting on show, creator & host Rajiv Lakshman says, "The Player is indeed a giant human experiment; 10 people in a house, 1 crore rupees at stake and only ONE person can win it through a unanimous vote. It is but natural, that a few of the inmates will be greedy and not give up their chances of taking away the money. With its share of coaxing, manipulation and scheming, The Player promises to be a pot-boiler of emotions in a bid to take home the cash."

In the first episode get to know who these 10 Players are & find out all about these characters who play with their devil may care attitude. And while you tune-in don’t miss out on the chance to make some money for yourself. Simply answer the question that airs during this launch episode & SMS the correct response to take home a cool sum of Rs. 50,000/- This is up for grabs for 3 lucky winners!

So who will be the true khiladi of the game? Will it be the one who coaxes, manipulates and convinces others and takes away the money? Or will it be the one who sacrifices the money to heed somebody else’s need? So what you waiting for tune in to Idea The Player every Saturday at 7 PM only on Channel .

For further information, please contact:

STAR (India) Ltd.

Sushma K

Mobile: 9987514905

Email: sushmak@in.startv.com

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