NDTV Convergence today announced the launch of m.ndtvkhabar.com: its Hindi WAP portal. The portal has been developed by Los Angeles-based July Systems, which has also developed NDTV Active, the English WAP property of the media house.
M.ndvkhabar.com brings on board news from the world of politics, sports, business and entertainment, as well as photo galleries and features. It draws on the content strengths of www. NDTVkhabar.com, NDTV’s Hindi web portal, and NDTV India, the Hindi news channel. It will enable users to interact with the NDTV brand and stay in touch with the latest news, information and favourite shows anytime and anywhere.
The launch comes close on the heels of the recent revamp of NDTV Active, which has generated enthusiastic user response to its simplified design and enhanced content.
Vikram Chandra, CEO, NDTV Networks said, "We are very excited about the launch of m.ndtvkhabar.com. Having been among the forerunners in the space of mobile news and infotainment content, we are keen to extend the reach of the triple-screen play to a wider audience. The Indian telecom tale is poised for massive growth in the coming months and years, and we are sure that a large part of this success will be driven by the consumers of Indian language content. With the ever increasing penetration of GPRS services, including in lower-end handsets and with highly competitive tariffs, mobile VAS cannot be limited to the English-speaking audience any more. And with 3G services all set to storm the Indian telecom sector, for us, the innovations are only just beginning".
Rajesh Reddy, CEO, July Systems said, "July Systems and NDTV continue their partnership of innovation in the Mobile internet space as we launch NDTV Khabar in Hindi. July is committed to enabling media brands engage directly with their consumers through the mobile medium in regional languages of their choice across all handsets in the market. July's robust Mi Platfrom is key to mass market adoption which in turn is critical for attracting advertising dollars on mobile".
NDTV Convergence will continue to enhance m.ndvkhabar.com in the weeks to come, and the immediate plans include rich video offerings, Hindi fiction and user interactivity in the form of polls and contests. These efforts are in line with the most successful features of Active.
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