TIMES NOW, India’s most watched news channel has launched its Brand Campaign to commemorate it vision and mission. The series of print advertisements also celebrate TIMES NOW’s undisputed leadership as the most watched English News Channel for the past years.
TIMES NOW is a channel that has always demonstrated a single point commitment: to get the news, straight and direct, to its viewers. Where, anytime you watch the channel, you’ll get the news…unaltered, unadulterated. News broadcast in an undiluted format. Questions asked in a straightforward way. And journalism not confused with evangelism.
Commenting on the new campaign Mr. Sandeep Sharma Senior Vice President Sales and Marketing TGBCL states "This new campaign builds further on the news quotient by stretching the envelope on the questioning depicted against the backdrop of TIMES NOW journalist in real life news scenarios. It asks questions that are moot to the issues facing our viewers in everyday life while capturing the passion and spirit in the way we do news and that to me is the clear differentiator. TIMES NOW is today truly an iconic news service in the country."
The previous campaign "Ask The Moot Question" elicited a good response and complemented building the leadership image for TIMES NOW. It also rings true to the ‘on air’ feel of the channel.
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