Hungama launches 'MyPlay' application on Facebook

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afaqs! news bureau
New Update

Media News

Mumbai, February 02, 2010

Listening to music and sharing it with friends instantly has never been so exciting, yet simple. Hungama Digital Media, South-Asia`s largest digital entertainment company, has launched Hungama MyPlay music application for Facebook, world’s largest social networking site having more than 200 million registered users. Facebook users can now enjoy their favorite songs by simply adding this application to their profile pages and play latest music via live steaming. It also enables interaction through features such as ‘share’ and ‘dedicate’.

Speaking about the application, Siddhartha Roy, COO, Hungama Digital Media, said, "Social networking has emerged as a medium where users are constantly updating their friends about new discoveries. People are not just interacting over the web but also sharing their preferences in music and movies. With Hungama MyPlay, you can now enjoy music at your favorite social networking destination. Additionally, you can also share your playlists and gift your music by using the ‘dedicate’ feature of this application."

All about Hungama MyPlay Facebook application:

The content:

Hungama MyPlay features more than 200,000 music tracks from latest Bollywood releases, regional content in languages such as Marathi, Gujarati, Punjabi, Bhojpuri, Kannada, Tamil & Telugu, Ghazals, Devotional and more. One can also find music from India’s most popular artists such as Lata Mangeshkar, A. R. Rahman, Jagjit Singh, Adnan Sami, Shaan, Sonu Nigam, Shreya Ghoshal, Pankaj Udhas and more.

The application will enable users to:

* Listen to their favourite songs via live streaming

* Dedicate songs to their friends on Facebook

* Create and share playlists

* Sync with your Hungama.com account: Hungama MyPlay also allows users to synch their existing playlist on Hungama.com with the Facebook application.

How does it work?

* Existing Hungama.com users can simply login to Facebook and use their Hungama ID to enjoy the application. However a user must be active under the 99 Unlimited Subscription pack

* Non Hungama users can use the following URL to access the app - http://apps.facebook.com/hungama_myplay/

* New users are welcomed with a 30 day free trial, post which they need to incur a minimal cost of INR 99 per month to enjoy the app

* Their Hungama MyPlay subscription also syncs with Hungama.com, allowing them to download their favorite music, wallpapers, videos and more at no extra cost.

For further information contact:

Hungama Digital Media Entertainment

Ritika Darira

Mobile: +91 99301 28680

Email: ritika.darira@hungama.com

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