Tata Sky widen its channel line-up

Media News

Mumbai, February 08, 2010

In the constant endeavour to offer the best programming content to its subscribers, Tata Sky Ltd., the joint venture between the TATA Group and STAR announced the launch of seven new channels on its platform. The new channels include a mix of niche lifestyle and entertainment, news and regional movies that will offer greater entertainment value to its growing premium subscriber base of over 4.5 million connections.

The new channels include Discovery Turbo, Discovery Science, ET Now, Zee Talkies, 24 Taas, 24 Ghanta and Sony Aath.

Mr. Vikram Kaushik, MD & CEO, Tata Sky Ltd. said, "At Tata Sky, we offer our subscribers the perfect blend of regional and national & international content across entertainment, news, movies and music to enjoy in the comfort of their homes. As a customer focus brand, the new channel addition reconfirms our commitment to add the very best to Tata Sky’s growing portfolio of channels and further enhance the entertainment quotient of Tata Sky to a higher level."

In addition, Tata Sky recently launched another innovative interactive service, Actve English. The first-of-its-kind across the globe, Actve English aims at enhancing conversational English amongst Indian housewives.

Actve English aims at providing Indian housewives with the confidence to speak English in day to day situations like PTA meetings, the malls while shopping, the banks etc. The service focuses on conversational skills, grammar, pronunciation and tips on the nuances of the English language.

Apart from the interesting way of learning, Actve English offers multiple other benefits. The service enables learning in the privacy of their home. Since, Actve English is on air for 24 hours, learning can be done at a time most convenient to the learner.

For further information, please contact:

Tata Sky Ltd.

Franko William

Mobile: +91 09819885458

Email: franko.william@tatasky.com