The Union budget 2010-2011 will drive India to the next decade as Bloomberg UTV, India’s premiere Business news channel comes up with a series of Budget focused shows and panel discussions. The programming focuses on a holistic perspective on several areas of the budget. Bernie Lo, from Bloomberg International, will be in India to host a series of budget day shows that connect the Indian Budget to the world.
The Bloomberg UTV Budget programs have attempted to analyze the expectations of various stakeholders, have looked at the expectations of India Inc., and have analysed perspectives from different sectors, geographies and demographics. The channel has also examined the challenges faced by various consumer groups of the society from the Finance Minister, Pranab Mukherjee to the quintessential Mumbai housewife. Bloomberg UTV has attempted to peer into the future and learn from the lessons of the past – and in a first of its kind initiative, have an international anchor from the Bloomberg network to feature perspectives of the Indian Budget live across the globe. Coupled with on-ground events, polls and CSR initiatives, Bloomberg UTV brings to the Indian viewer everything that he needs to know with respect to the Budget 2010.
Mr. Deepak Lamba, Business Head, Bloomberg UTV said “It is our aim to bring the best of global business and perspective to India in real time – and this Budget for us is truly unique in that we take this to the next level of global integration. We have here Bernie Lo - one of the most well respected anchors from Bloomberg international- who will anchor programs that will be telecast across the world UK, USA and Asia”
Besides live programs, several on-ground events are also planned. Bloomberg UTV associates with KPMG for a very unique initiative, "Budget Analytics 2010". Different aspects of the Union Budget ranging from policies on employment, incentives to taxation have a differentiated impact on various classes of people. These and many more discussion points will be covered in the Bloomberg UTV - KPMG event taking place in – Mumbai, Delhi and Bengaluru.
The Institute of Chartered Accountants of India joins Bloomberg UTV in seeking immediate views of its vast membership by way of an opinion poll on certain important questions related to the Budget. In keeping with the Budget mood, Bloomberg UTV also conducted an extensive activation exercise across some of the best media planning & buying houses in India, wherein a tax expert was sent to address tax related queries, and solve the professional’s tax problems, in addition to providing tax filing services.
All in all, the Budget initiative from Bloomberg UTV covers the entire spectrum of audience and gives the viewer everything he needs to know about this budget and its implications for India, and the world.
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