Calling all diehard fans of Roary! After racing through the world, 'Roary the Racing Car' has finally arrived in India!!! Amidst much fanfare and celebrations, Nick India along with Zapak Games today announced the launch of 'Roary the Racing Car' at the Landmark Store, Palladium. The gorgeous actress Mahima Choudhary along with handsome hunk Aftab Shivdasani, unveiled the collection of this magnificent piece on wheels!
'Roary The Racing Car' is one of the most popular shows on Nick internationally as well as in India. Nick India in association with Zapak Games now presents a wide range of 23 variants, including 8 different types of racing cars including push along vehicles, friction cars with sound, Roary toolbox playset – build your own race track, Roary RC and much more. This range is priced from Rs. 399, going up to Rs. 5999. The range also includes the remote controlled Roary and the 'must have' deluxe silver hatch race track with sound effects and phrases! All variants will be available at all leading retail stores like Landmark, Lifestyle, Hamleys, Odyssey, Hypercity, Timeout to name a few.
Speaking on the launch, Sandeep Dahiya, Vice President - Consumer Products, Viacom 18 Pvt. Ltd. said, "We are very excited to partner with Zapak Games to launch this exciting range in India. Given that this range not only looks exciting but has a great play value, we are confident that this will race off the shelves here, as it has done in the other parts of the world."
Vaibhav Odhekar, Business Head - Zapak Games said, "It gives us immense pleasure to partner with Nick to launch Roary in India. Today, Zapak is amongst the largest toy companies in India and this partnership further reinforces our leadership and commitment in this space. With a strong retail distribution across 135 cities, we are committed to offer world class products to the Indian consumer."
Speaking on this occasion, Mr. Himanshu Chakrawarti – COO, Landmark said, "We are glad that we presented our little customers with an unforgettable evening. We have lots in store for kids at our new store and events such as these only help us to gift them with a unique shopping experience.
Nick Consumer Products encapsulate diverse products and categories of its iconic properties like Dora the Explorer, SpongeBob SquarePants, Ninja Hattori amongst others. It is present in over 25 categories and has launched more than 300 SKU's since it was started in the year 2006. The products have a massive presence across the country in all leading retail outlets. Nick Consumer Products include toys, books, stationery, party products, back to school range and home furnishings to name a few.
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