UTV Bindass 'Emotional Atyachaar' is back with its second season

author-image
afaqs! news bureau
New Update

Media News

New Delhi, August 2, 2010

Persistently known for its dominance of the youth space by generating content which is innovatory and cutting edge, UTV Bindass launches the 2nd season of the most talked about and sensational reality show Emotional Atyachaar on 7th August. With over the edge content Emotional Atyachaar 2 gets bigger and better and is positioned to enthrall its viewers. Taking things further with much more drama and emotions the show takes the concept of love and fidelity and boils up radical questions, revealing the real truth behind relationships on national television. UTV Bindass with its second season sends out message that the EAT (emotional atyachar team) can be anywhere and everywhere, so Please Don't Cheat. The truth unfolds as reality of love is put to test as confrontations now takes place in front of family members, friends and co-workers. Watch the action unfold on the show that got the entire nation speaking about infidelity in the open, beginning 7th August at 7pm every Saturday only on UTV Bindass!

Hitting the headlines, Emotional Atyachaar brought to life never-before-witnessed raw emotions to Indian television with a partner's actions caught on hidden cameras, while the cheated upon partner watches what happens. Post inception became the show became the most watched youth reality show ever to hit the small screen and became the talk of the town and amongst all audiences. The immense popularity of the show took Emotional Atyachaar topping charts with high number of GRPs indicating a sheer dominance in the youth space. The Atyachaar effect got Bindass' webpage a whopping 50 million plus views nationally. While there were heartbreaks of those suspecting their partners, the contestants post the show were immensely thankful to UTV Bindass saving them from the atyachaar and show them the reality. The first season revealed the agony and suspicion of 17 couples in all in the first season with 3 couples who emerged with a stronger relationship which could withhold all the possible loyalty test they were faced with or challenged to. Raising the bar, Emotional Atyachaar 2 hits your TV screens with a lot more suspicion, lies, anger, disappointment and realization.

Taking on the mantle from Angad Bedi and Vivan Batenena, Ex Mr. India- Pravesh Rana is all set to host Emotional Atyachaar 2. He is touted to win over his audience with personal style and bring to the show a whole new approach with his persona! Pravesh gears up to make a difference to the lives of individuals touched upon by the traumatic experience of being cheated, with his role of supporting those who suspect their partners as they watch the actions of their partners unfold.

He takes on the big responsibility making sure emotions don't take the best of a person and ensures that both the person in question are given a fair justice to prove their stance in the relationship.

Commenting on the launch of Emotional Atyachaar 2, Nikhil Gandhi, Business Head, UTV Bindass said, "Emotional Atyachaar made headlines with its groundbreaking concept which was not only an extremely engaging watch, but also a reflection of what people actually undergo in today's time. We went forth with the concept of this show initially truly based on intensive consumer research. Emotional Atyachaar soon after its launch got major recognition because it was the first ever reality show to talk about bold topics like infidelity and cheating out in the open. Most of the participants on the show who have taken our support to learn the reality have come back and thanked for providing them eye opening truth. We have received overwhelming response for the show and we expect the same reception all across with our offering of the second season."

Speaking about his entry on Emotional Atyachaar 2, host Pravesh Rana said, "With Emotional Atyachaar, we strongly believe in helping people realize the truth about things which we otherwise tend to ignore or are in denial. The show gives people the support and the right way to understand the truth which is hurtful but at the same time an eye opener of sorts and in many cases a life changing alteration. With the second season I hope to bring difference to couples in question in my own way that I can by understanding the background and allowing each of the person in question explain their stance."

Emotional Atyachaar is being produced by UTV Television with inputs from Creative Director & writer Roshni Ghosh The programme is conceptualized by the Bindass Team with input from Head of Programming Shalini Sethi, Creative Director Shifa and Executive Producer Piyush Bhatia.

For further information, please contact:

Vitcom Consulting

Sarmistha Paul

Mobile: +919899167837

Email: Sarmistha.Paul@vitcomconsulting.com

-
Advertisment