2010 MTV Video Music Awards, only on VH1

author-image
afaqs! news bureau
New Update

Media News

Mumbai, September 16, 2010

Vh1, India's premier international entertainment channel brings to you the world's most unpredictable awards show Lenovo presents 'The MTV Video Music Awards' where the headlining stars and glamorous divas of the music industry come together! Leaving you spell bound will be Lady Gaga, outdoing herself once again with her adventurous couture and dominating the 2010 MTV Video Music Awards, adding eight to her collection of Moonmen with awards including "Video Of The Year," "Best Dance Video," "Best Pop Video" and "Best Female Video."

Eminem, who opened this year's Awards with a triumphant performance, walked away with two statues for "Best Male Video" and "Best Hip Hop Video." VMA newcomers 30 Seconds To Mars and Florence + The Machine took home their first wins for "Best Rock Video" and "Best Art Direction," respectively. Justin Bieber was voted "Best New Artist."

Catch the action on the most exhilarating music awards of all time, Lenovo presents 'The 2010 MTV Video Music Awards' on Vh1!

Interestingly enough, a year after Taylor Swift's first VMA win was interrupted by Kanye West, the two returned to musically play out last year's drama, once again on the VMA stage. For an exclusive live performance, Taylor sang "Innocence," an emotional song she wrote about how she felt after last year's incident. Later in the evening and this year as an official performer, Kanye debuted "Runaway" (featuring Pusha T from Clipse), a personal statement on the turbulence of the last year.

Vh1 with Lenovo airs the 2010 MTV Video Music Awards straight from the Nokia Theater in Los Angeles onto your television screens, where the venue transformed from a 1950's sculptural piece to modernism to leave you completely spell bound.

The VMA's kicked off with an epic performance by Eminem backed by an orchestra to present a medley of his comeback anthem "Not Afraid" into a fiery version of "Love The Way You Lie" with surprise guest Rihanna.

Host Chelsea Handler brought her edgy comic flair to the Awards, making a dramatic entrance that riffed on Lady Gaga's extravagant fashion sense, flying onto the stage wearing a suburban house on her head, complete with a single car garage, and ending her monologue by releasing a dove from her dress.

Backstage before taking the stage, Chelsea was shown receiving "encouragement" from well wishers Li'l John, Flo Rida and a score-settling Lindsay Lohan.

Kim Kardashian introduced Justin Bieber, who made his VMA debut performance with an outdoor set of "Baby" and "Somebody to Love" to throngs of adoring fans - including Kim herself who, waving a restraining order, professed she'd nonetheless wait for the young heartthrob in his dressing room.

In another show highlight, the one-and-only Cher presented Lady Gaga with her "Video of the Year" Award, donning the same outfit (yes, she still fits into it) that she barely wore more than 20 years ago in her own memorable video "If I Could Turn Back Time."

With an intro by Kesha and Trey Songz, Usher's electric entrance and pounding energy brought down the house with a medley of "DJ Got Us Fallin' In Love" into "OMG!," showing off his dance moves against an other-worldly combination of visual effects.

The physicality of Usher's set contrasted with VMA newcomer Florence + The Machine's ethereal, breakout performance of "Dog Days Are Over," featuring a large-scale dance number with scores of dancers and percussionists to create a flowing dream-like sequence.

Representing the rock side of the house, Linkin Park extended the VMA stage to include the first-ever performance at the landmark Griffith Observatory, where they performed their powerful single "The Catalyst" against the stunning backdrop of a spectacular Los Angeles sunset.

Hip-hop artist Drake was joined on onstage by Mary J. Blige and Swizz Beatz for a performance of his hit single "Fancy," set against a supper club backdrop. Shortly following Drake's performance, Chelsea stumbled upon the cast of "Jersey Shore" in, what else, a hot tub.

Teasing the cast about how dirty the water is, she finally agreed to jump in fully clothed, only to emerge wet and pregnant.

Additional performances included a medley by "dream team" Bruno Mars, B.o.B and Paramore, marking the first time ever that B.o.B. and Hayley Williams of Paramore sang their hit single "Airplanes" together.

Joining this year's VMA house artist deadmau5, to perform their current hit singles was Travie McCoy, Jason Derulo and Robyn.

The night was filled with a long list of musical artists and stars including: Katy Perry, Nicki Minaj, Justin Timberlake, MTV Tr3s Artist of the Year Romeo from Aventura, Sofia Vergara, Jared Leto, Jesse Eisenberg, Andrew Garfield, cast members from "Glee" and "True Blood," Ne-Yo, Ellen DeGeneres, the cast of the upcoming film "Jackass 3-D," Penn Badgley, Selena Gomez, Emma Stone and Ashley Greene.

The VMAs consistently deliver some of the most memorable and talked about moments on television and this year you'd better hold on to your jaws before they drop to the floor.

To ensure that you're kept up to date with all the gossip and winnings from the biggest night on the music and entertainment calendar and to witness all those unbelievable moments that will galvanize audiences around the world, make sure you tune in to watch Lenovo presents the 27th annual MTV Video Music Awards only on Vh1.

~ It's a once in a lifetime event that you just can't afford to miss! ~

Lenovo presents "2010 MTV VIDEO MUSIC AWARDS" WINNERS

GENERAL CATEGORIES:

VIDEO OF THE YEAR

Lady Gaga

Title: Bad Romance

Album: The Fame Monster

Director: Francis Lawrence

Label: Interscope, Cherrytree, Streamline, KonLive

Production Company: DNA Inc.

Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt

BEST NEW ARTIST

Justin Bieber featuring Ludacris

Title: Baby

Album: My World Part II

Director: Ray Kay

Label: Island Def Jam, RBMG

Production Company: Rockhard Films

Producer: Nicole Acacio

BEST MALE VIDEO

Eminem

Title: Not Afraid

Album: Recovery

Director: Rich Lee

Label: Aftermath, Interscope

Production Company: DNA

Producer: Justin Diener

BEST FEMALE VIDEO

Lady Gaga

Title: Bad Romance

Album: The Fame Monster

Director: Francis Lawrence

Label: Interscope, Cherrytree, Streamline, KonLive

Production Company: DNA Inc.

Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt

BEST HIP HOP VIDEO

Eminem

Title: Not Afraid

Album: Recovery

Director: Rich Lee

Label: Aftermath, Interscope

Production Company: DNA

Producer: Justin Diener

BEST POP VIDEO

Lady Gaga

Title: Bad Romance

Album: The Fame Monster

Director: Francis Lawrence

Label: Interscope, Cherrytree, Streamline, KonLive

Production Company: DNA Inc.

Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt

BEST ROCK VIDEO

30 Seconds To Mars

Title: Kings and Queens

Album: This Is War

Director: Bartholomew Cubbins

Label: Virgin Records

Production Company: Hello and Co.

Producers: Jared Leto, Emma Ludbrook, Sheeira Rees-Davies, Melissa Larsen, Dave Robertson

BEST DANCE VIDEO

Lady Gaga

Title: Bad Romance

Album: The Fame Monster

Director: Francis Lawrence

Label: Interscope, Cherrytree, Streamline, KonLive

Production Company: DNA Inc.

Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt

BEST COLLABORATION

Lady Gaga featuring Beyoncé

Title: Telephone

Album: The Fame Monster

Director: Jonas Akerlund

Label: Interscope, Cherry Tree, Streamline, KonLive

Production Company: Serial Pictures/Anonymous Content

Producers: Stephanie Bruni, Violaine Etienne and Nicole Ehrlich

PROFESSIONAL CATEGORIES:

BEST CHOREOGRAPHY

Lady Gaga

Title: Bad Romance

Album: The Fame Monster

Director: Francis Lawrence

Label: Interscope, Cherrytree, Streamline, KonLive

Production Company: DNA Inc.

Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt

Choreography: Laurieann Gibson

BEST DIRECTION

Lady Gaga

Title: Bad Romance

Album: The Fame Monster

Director: Francis lawrence

Label: Interscope, Cherrytree, Streamline, KonLive

Production Company: DNA Inc.

Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt

BEST EDITING

Lady Gaga

Title: Bad Romance

Album: The Fame Monster

Director: Francis lawrence

Label: Interscope, Cherrytree, Streamline, KonLive

Production Company: DNA Inc.

Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt

Editor: Jarrett Fijal

BEST SPECIAL EFFECTS

MUSE

Title: Uprising

Album: The Resistance

Director: Hydra

Label: Warner Bros. Records

Production Company: Humble

Producer: Humble

Special Effects: Sam Stevens

BEST CINEMATOGRAPHY

Jay-Z & Alicia Keys

Title: Empire State of Mind

Album: The Blueprint 3

Director: Hype Williams

Label: Roc Nation

Production Company: Naaila Entertainment

Producer: Abdur Rahman

BEST ART DIRECTION

Florence + The Machine

Title: Dogs Days Are Over

Album: Lungs

Director: LEGS

BREAKTHROUGH VIDEO

The Black Keys

Title: Tighten Up

Album: Brothers

Director: Chris Marrs Pillero

Label: Nonesuch

Production Company: Symphony 9

Producer: John Lathan

For further information, please contact:

LINOpinion

Rakhee Jain

Mobile: 9820366204

Email: Rakhee.Jain@loweworldwide.com

-
Advertisment