NDTV launches 3 channels in Australia

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afaqs! news bureau
New Update

Media News

New Delhi, November 10, 2010

Expanding its portfolio in the international market, NDTV has entered into a distribution arrangement with FetchTV, a subscription TV provider to leading Australian ISPs, to launch NDTV 24x7, NDTV India & NDTV Good Times in Australia.

As a part of the agreement, NDTV 24x7 will be available to all FetchTV subscribers along with channels like CNBC Australia, BBC World News, Fox Sports News and other international news channels. NDTV India & NDTV Good Times will be available along with the bouquet of all other Indian channels.

Rahul Sood, Head - Distribution & Affiliate Sales, NDTV Limited said: "With India firmly on the global stage, there is a need to reach out to the broader audiences looking to keep abreast with events unfolding in the region.

NDTV 24x7 has been available to the South Asian Diaspora for the last 4 years and we are delighted to now be available on Fetch TV’s base pack with all other leading international channels. We are also happy to further enhance the news & infotainment offerings with the launch of NDTV India and NDTV Good Times as well."

Scott Lorson, CEO, FetchTV said: "FetchTV is committed to providing quality programming options for Australia’s diverse population and the inclusion of channels from South Asia is just the beginning. We will continue to introduce multicultural programming to cater for Australia’s diverse range of cultural backgrounds."

Greg Bader, iiNet’s Chief Technology Officer said: "We’re proud to be the first internet provider in Australia to offer this revolutionary service. This announcement is part of iiNet’s commitment to adding value for our customers and look forward to making further announcements on new FetchTV content in the future."

Saba Zaidi Abdi, South Asian Media Expert who worked with FetchTV on the creation of these packages, said: "We have selected only the premium channels and best quality content available from South Asia.

Acknowledging the diverse cultural, linguistic, religious and entertainment needs within the South Asian community we have created compelling and comprehensive bouquets which offer a rich variety of channels for all generations."

For further information, please contact:

NDTV

Gagan Arora

Tel: 011 4157 7777

Email: gagana@ndtv.com

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