The Economic Times corporate dossier - Guru Yatra

Company Brief

Mumbai, November 12, 2010

Guru Yatra, a one of its kind traveling seminar series of business books authored by esteemed educationists and other high profile Alumni groomed at India's premier business school, IIM Ahmedabad.

An initiative in association with The Economic Times Corporate Dossier and Global Village Unlimited New Zealand, Guru Yatra promises to take you on a journey of change; of learning and sharing.

Expressing views on the initiative, Dr Samir Barua, Director, IIM A, said, "IIM A is launching the IIM Business Book series in November.

These are books written for the general audience by our faculty writing about business in an Indian context. As part of our launch campaign, IIM A business books have tied up with an international marketing company with an emphasis on knowledge programmes called Global Village Unlimited. They have created an extremely exciting program for us called the Guru Yatra-IIMA Business Book Seminar series."

300 corporate heads who've envisioned their companies spearheading into the changing scope of business management practices will participate in a unique marketing concept which will be unveiled at the inaugural dinner to be held on Wednesday, 8th December 2010 at InterContinental The Lalit, Mumbai.

A dinner where readers get to not only share a platform with some of the most venerated peers, revered academicians and respected practitioners of repute in the business but also network with them, share views and enjoy a repartee unlike any other.

'Random House India and IIMA have just launched the IIMA Business Books this year - this is the first time the country's top b school has created its own books using its faculty. We have tied up with GVU to create an marketing platform for these books and they have created an unique and utterly original programme with the faculty of IIMA. Said Chiki Sarkar, Editor in Chief, Random House India

"The launch of the Corporate Dossier Guru Yatra IIM-A Business Books Seminar Series is slated to be one of the top business networking dinners in Mumbai this year. The concept developed by us to launch these business books and seminar series is unique and will create a new marketing platform", said Nicola Fenton, Chief Executive Officer, Global Village Unlimited NZ.

Corporate Dossier Guru Yatra IIM-A Business Books Seminar Series will be launched at the Networking Dinner, attended by top industry leaders and will include an interactive panel discussion with the four professors from IIM-A moderated by a TV anchor.

For further information, please contact:

Guru Yatra

Rupal Patel

Tel: o22 67956705

Email: guruyatra@webnoble.co.in