SAB TV, India's leading family comedy entertainment channel has come out with a 'funny and light' activation to promote its new show Mrs.Tendulkar. The day long activity was held at Oberoi Mall, Goregaon.
Mrs. Tendulkar' is a unique story of the bank colony members who, work and live together as one big family. The show stars comedy-veteran Deven Bhojani, as Suhaas Tendulkar and Kishori Godbole a well-known Marathi actress as Vibhavari Tendulkar. The show revolves around the life of the Tendulkars' where unlike most other families; wife is the bread-earner and husband a homemaker.
Deven Bhojani in the title role of Mrs. Tendulkar will be seen playing the role of a house-husband, doing all the daily chores and his wife Vibhavari aka Kishori Godbole is a bank manager at Gangaram Godbole Sahakari Bank. Mrs. Tendulkar not only backs his wife Vibhavari to pursue her successful career as a bank manager but, also dons the role of a house husband efficiently. He is very supportive of his wife and has very ably, adjusted in to this unconventional role of a homemaker! Though, the Tendulkar's have adapted to this setting very amicably, this does not go down to well with the members of the new society. The show will be aired at 9:30 p.m. every Mon-Thurs from Jan 31st.
SAB TV launched a below-the-line (BTL) campaign in association with Oberoi Mall, Goregaon, Mumbai. In keeping with the theme of the show various contests like 'Reel the Deal', 'I'm the best Launderette' and 'Make it Round' were held for the consumers visiting Oberoi Mall.
With 'Reel the Deal' men were given a box of needles and thread. The deal was to thread as many needles as possible in one thread and wake away with SAB TV goodies. 'I'm the Best Laundrette' tested their ability to iron and flawlessly fold shirts and t-shirts in a minute. The contestant who completed the task fastest was announced the winner. The real test for the men was 'Making it Round' competition - the art of making round rotis. The man getting even closer to a round shape was announced the winner. The men as they tirelessly struggled to impress their better halves with making rotis, slightly crumpled shirt and… well… no one said threading a needle was an easy task!
Deven Bhojani aka Mrs. Tendulkar said, "I am sure the men who participated in the challenge have new found respect for the women and their ability to handle house work. I bet that by now we all agree that managing the house is an art, no matter who does the work at home, househusband or a housewife. It was a fun to see how men sportingly displayed their skills at threading needles, folding clothes and making round rotis."
Kishori Godbole said, "My on-screen husband, Deven Bhojani, plays an unconventional role of a house husband. He cooks, cleans, and also takes care of the kids all by himself. I am surprised to see the men competing in these simple tasks and emerging as winners."
Watch Mrs. Tendulkar starting January 31, 2011, every Monday to Thursday at 9.30 pm.
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