Sahara India Pariwar announces the launch of Sahara Samay NCR

Media News, July 23

New Delhi

Sahara India Pariwar is proud to announce the launch of Sahara Samay NCR, the much awaited 24 Hours Delhi and NCR-centric news channel from the bouquet of Sahara Samay.

Sahara Samay NCR will be 24 Hours Hindi News channel. Headed by Prabudh Raj, Sahara Samay NCR aims to be a youthful and vibrant channel targeting students and women, besides the hardcore news buffs. The channel programming covers the entire spectrum of genre with specific programs on lifestyle, fashion, food, shopping, health and fitness, sports, education, career and city issues, besides giving user-friendly information on traffic updates, city events, train and air timings, etc.

Sahara Samay NCR Channel is the fifth regional news channel from Sahara India Pariwar. The other channels are Sahara Samay Mumbai, Sahara Samay Bihar & Jharkhand, Sahara Samay Madhya Pradesh & Chattisgarh, and Sahara Samay Uttar Pradesh & Uttranchal. Sahara Samay has already managed to gain a loyal audience in India through a bouquet of National & Regional News Channels since its launch.

NCR is an integral part of Sahara Samay. According to Mr. Sudhir Kumar, Head- Media Operations, Sahara India Pariwar, “This is great news for our viewers who can now see the best of what is going around in Delhi and NCR region. It is all about developing more exciting content to meet the need of our diverse customer base and enhance their choices and values. We are please to be one of the first to announce to launch the of unique channel for Delhi and NCR Region.” Over the years Sahara Samay has developed a rapport with its audiences by understanding the television audience which is clearly reflected in creative programming.

The channel has built an understanding on the mindset and preferences of Delhi and NCR audience through rigorous research that will be reflected in the programs it offers. Sahara Samay NCR will captivate the audience by distilling the essence of Delhi and NCR Region. It has skillfully programmed the passion, emotion, heartiness of the land and its people.

On this occasion, Mr. Abhijit Sarkar, Head- Corporate Communication, Sahara India Pariwar said, “I am delighted that we are expanding our bouquet of channels and launching Sahara Samay NCR. The launch of this channel epitomizes our commitment for our viewers to provide the very best in News and Entertainment.”

For further information, please contact:

Ms. Gayatri Goswami / Ms. Giti Tyagi

Corporate Communication

Sahara India Pariwar

Mobile: 9313419100 / 9313042361

Office: 0120-2598216, Fax: 0120-2444237