Webchutney ties up with WebSideStory

Media release, July 29

Mumbai

Webchutney, the full service interactive agency, will launch its web analytics practice in India in alliance with WebSideStory Incorporation, a leading provider of on-demand digital marketing applications.

Through the agreement, Webchutney will include WebSideStory’s award-winning HBX web analytics service as part of its offering to help clients measure and improve the effectiveness of their web-based marketing campaigns.

With the launch of this practice, Webchutney will assist customers by defining and measuring Web site goals and metrics, as well as providing a host of other services. They include strategic Web site design and assisting in the ongoing improvement and measurement of the world's leading web sites.

"Our analytics practice intends to put web analytics at the heart of Webchutney’s value-based methodology for providing organizations with best practices for improving their online initiatives,” says Sidharth Rao, CEO of Webchutney. “On the heels of this launch, we are excited to announce this partnership with WebSideStory, a leader in the industry.”

Customers will benefit by having experts analyze their Web initiatives to drive strategic recommendations, so that they can more effectively achieve their goals, such as acquiring more visitors, converting more visitors into customers and finally, retaining customers by encouraging repeat business.

“Webchutney understands the importance of turning data into action,” remarks Steve Pardue, senior vice president, WebSideStory. “We are excited about the value our relationship will bring to companies across India who are ready to accelerate web ROI. By coupling the insight gained through HBX and the guidance provided by Webchutney, companies will have a stronger competitive footing within the digital marketplace.”

WebSideStory’s HBX technology collects data directly from visitors’ browsers through the use of beacons placed in the content of Web pages. All the information is collected in real time and made available to clients through a convenient, online, graphical user interface. HBX is part of WebSideStory’s Active Marketing Suite, the industry’s first line of integrated, on-demand digital marketing solutions.

Using HBX, Webchutney clients will be able to analyze detailed visitor behavior patterns and trends in real time, including measuring the return on investment of marketing campaigns, identifying the optimal paths to conversion, and seeing what content, products and services visitors prefer.

For more information, please contact:

Nidhi Dewan

Ph: +919811973230

Email: nidhi.dewan@webchutney.net