'Tuborg Vh1 Hip Hop Hustle' introduces Grammy Award Winner T-Pain - to perform live in India

Media News

New Delhi, June 9, 2011

Vh1, India’s premiere international entertainment channel in partnership with Tuborg, is all set to take Tuborg Vh1 Hip Hop Hustle to the next level! Coming up is one of the biggest names in Hip Hop today... T-Pain, a multi–Grammy Award winning Rapper, Songwriter and Producer. T Pain’s India tour was initially planned for the month of March but it had to be rescheduled due to unavoidable circumstances. Now the artist will be performing LIVE in Mumbai, Delhi and Pune on 17th June, 18th June and 19th June respectively. As one of the most celebrated names in the Hip Hop scene, T-Pain won Grammy Awards for the Best Rap song in 2008 and for the Best R&B song in collaboration with Jamie Foxx in 2010.

Says T-Pain on his association with ‘Tuborg Vh1 Hip Hop Hustle’, “I am really excited to come to India and meet my fans. I am aware that the Hip Hop culture in the country is really big and am looking forward to play in Mumbai, Delhi and Pune. I would like to thank Vh1 and Tuborg for this opportunity. I hope my fans are ready to party!”

Says Subodh Marwah , Director Marketing, Carlsberg India, “Rolling on its success, Tuborg Fun Starter Nights is once again back to engage with the music lovers by bringing DJ T –Pain to India. Building on our association with the best music platforms by bringing renowned artists from across the world, we are further strengthening our association with fun and music. With the second Tuborg Vh1 Hip Hop Hustle of the year we are all set to continue building the momentum of music extravaganza!”

Adds Ferzad Palia, Head - Vh1, “‘Tuborg Vh1 Hip Hop Hustle’ has time and again brought down the finest Hip Hop artists in the world. This time we’ve outdone ourselves by bringing down our biggest Hip Hop act yet. With T-Pain, we’ll make sure we blow your mind!”

Born in Tallahassee, Florida, the “rappa ternt sanga” turned T-Pain’s bedroom into a music studio using a keyboard and a beat machine at the age of 10... after that there was no looking back. In 2005, he created a lot of buzz with his first single ‘I’m Sprung’. The artist has given to his audiences a whole lot of chartbusters like “Bartender”, “Buy You a Drink”, “Good Life”, “Blame it” & “Low”.

The southern soulster has teamed up with top artists such as Akon, Kanye West, T.I., Flo-Rida and Lil Wayne to produce numerous multi-platinum selling hits. Famous for his use of the revolutionary Auto-Tune pitch correction technique, T-Pain has influenced artists such as Snoop Dogg, Lil Wayne and Kanye West. If it’s Hip Hop and R&B – it’s T-Pain!

Vh1 Hip Hop Hustle is presented in India by Tuborg - Fun Starter Nights. ‘Hip Hop Hustle’ is Vh1 & Tuborg's unprecedented effort to bring the best of Hip Hop talent to India. In the past, Vh1 and Tuborg have collaborated to present various musical associations like Tuborg Vh1 Hip Hop Hustle and Tuborg Vh1 Gods of Guitar. T-Pain will bring in the fifth year of ‘Hip Hop Hustle’, which has earlier brought in the biggest artists of the international music scene like Flipsyde, Mobb Deep, Chamillionaire, Mims, DJ Green Lantern and Kardinal Offishall in the last few years.

For further information, please contact:

Edelman India

Ankita Chopra

Mobile: +919910073623

Email: Ankita.Chopra@edelman.com